Clueless over your heaps of unstructured data? You could soon whip out 'DIY tool'

"One question is whether DataGravity's SW will run full text indexing on unstructured data files?”

Blimey, Lotus Notes!

Meh

Sorry most of what they are doing has been done before for clients and some lit can be found around the web.

More hype than anything.

Its not worth the money to buy their product when you can build it yourself and get what you need, not some generic BS that may or may not meet your needs.

small to medium businesses can run data analytics, possibly without having to hire data scientists

They can do this now. I have undergraduate students creating website analytics dashboards using a mix of structured and unstructured data and Excel pivot tables (still, alas, the tool of choice for many in the industry) - undergrad humanities students. As AC above points out (much as it pains me to support an anonymous poster), there is plenty of free material online, in tools and information, to help non-scientists perform analytics on unstructured data. (And most of what the article refers to is semi-structured anyway.)

And it's by no means clear at this point what DataGravity are offering that's not available from (apparent) competitors like Platfora and Tableau. Maybe they have some terrific stuff, and there's still plenty of room for innovation in this area. But the article's a bit breathless in its treatment of what is, at this point, minor news.