red had does similar
Red uses similar(perhaps the same tech I recognize some of it from their presentations) tech in their PaaS product which I think is called Openshift.
Sounds interesting but I really don't see it going anywhere outside of highly specialized shops that really can't bare any overhead at all that virtualization requires(that % is going down as time goes on and CPUs get better). Perhaps if this was out 12-14 years ago (VMware GSX days) things would be different.