> last week's auction included a set of rose-gold plated Apple earbud headphones
They are solid rose-gold, not plated.
http://www.sothebys.com/en/auctions/ecatalogue/2013/null-n09014/lot.5.html
Apple design whizz Sir Jony Ive helped to raise $26m at a massive charity auction for AIDS research. The Sotheby's gala – co-sponsored by U2 rock star Bono and attended by actress Meg Ryan, guitarist the Edge, Chelsea Clinton and chef Mario Batali among others – flogged stuff either designed or customized by Sir Jony and …
> Apple CEO Tim Cook cited the AIDS charity work Apple was contributing towards as emblematic of the company's desire to be a "force for good in world."
Your company is associated with a glitzy charity auction. Collect 100 'force for good' points.
Your company is associated with St. Bono. Go to Jail. Go directly to Jail. Do not pass Go. Do not collect $200.