Hang on, isn't this the Rise of the Anti-Christ?
Newscorp, Yahoo, Microsoft, AOL - MySpace, Yahoo, MSN, AOL. Surely this is attempt at gathering up all that is Evil and Lame on the internet and concentrating them together in one uber-evil-frankenstein hybrid site where it literally rains adverts. All they need to do is to get Phorm on board and Gondor will phall.