Until you get shaken down by border crossing guards
for "Google" or "Apple" money, I'm willing to bet Coca Cola is still more recognizable in most parts of this globe.
Apple and Google have overtaken Coca-Cola to be named the number one and two brands in the world, respectively, according to a bunch of consultants. The fruity firm took the top spot in Interbrand's run down of the world's biggest brands, followed by the web advertising giant in second place. There were five other tech …
I was thinking the same, especially re GE. Whilst they have a very diverse portfolio of products they aren't hugely advertised. It's not an in your face branding operation. Sure they make microwaves and plane engines and light bulbs but I don't ever actually recall anyone mentioning their or seeing an advert for them.
I can literally walk .06 miles and pull a Coca-Cola product out of a machine for $1.
If I do not ingest a Coca-Cola product on a regular basis, other people start to worry.
Currently enjoying a Coca-Cola product as I post this comment without using Apple or Google products.
This list is bullshit, I can't believe you published it.
So the accessibility of Coke means they should be #1? The mere fact you were able to post that without the help of Apple or Google? I assume you also posted it without the help of Coke, and indeed I may go weeks without a Coke product but I use Apple and Google products daily. So what?
What about the fact that Apple makes 100x more per iPhone or Mac sale than Coke makes per sale? Or that Google makes 1000x as many "sales" (ad impressions) per person on Earth than Coke sells cans/bottles of their products?
There are a lot of ways to measure success. Whether these guys are right or not vis a vis Apple, Google and Coke depends on how you weigh all the various factors. You may not agree with the weighing these guys make, but that's doesn't make them wrong and you right.
"What about the fact that Apple makes 100x more per iPhone or Mac sale than Coke makes per sale? "
A sale is based on a human. In this case, a human that is a fan of Apple, Google, or Coca-Cola. Considering that human, and those 3 companies, which company is going to make more off that human?
I can't tell if you're just trending Apple or Google, or one of those people who think anything tech. is godly, but if you are one of those people who has or ever will click 1000 ads supplied by Google...well...
when I drank sugary Coke regularly I was a lot fatter, so much so I got diagnosed with fatty liver.
Quitting it helped reverse the damage.
Apple well they changed my life, my daughter has emptied my bank account getting me to get her shiny-shit made by them.
Apple music , now they were okay , I quite like listenning to the Beatles.
So the people who made the list, Interbrand, and make the secret sauce for their "valuation" of global brands, are also a brand management company who can count, in one way or another, 24 brands in the list (or at least the brand owners) as their clients. Whats the betting that Interbrand has more clients in that list than any other brand management company (or companies, for those that may manage their own brands). I highly suspect that the "Best Global Brands" list is nothing more than an advert for Interbrand... "Hey, look at us. We've got 24 brands in the top 100, thats more than anyone else!"
“The top 100 most valuable global brands are unlocking their value by participating, listening, learning, and sharing – and not just with leaders from within their organization, but...”
But they don't share, they sue, argue, steal from, hissy fight, slag off, sulk about and bitch about eachother.
And Gillette, Louis Vitton - Do they make hand bags and shoes, I think I saw them in harrods once???? General Electric isn't a household brand, you have to be in the industry to have heard of them.
Mercedes Benz beat Ford?
What a stupidly odd list and very confusing criteria to mark them as a world brand.