Chipmakers are bloated to begin with
Intel did this a year ago. Chipmakers somehow delude themselves into believing they are "business partners" with end-user customers, and had hired "Business Development Managers" for verticals like Health care and Content Creation.
Spend more money on engineering and you won't NEED an army of salespeople to convince IT your product is better. They're smart people. They'll figure it out.
Generalist BDMs who REALLY can explain architecture and roadmaps and strategy are helpful and necessary, but "specialists" who do nothing but buy lunch are a waste in this competitive market.