Free = very locked down?
A free phone would have to be very locked into the Amazon ecosystem, Shirley?
Otherwise I'll get one for all the family, and we'll just continue to use the same apps we already use, and I don't really see how Amazon benefits.
And if it's locked down in terms of no Google Play store (I'm assuming an Android handset here) then won't it suffer from the main hurdle for Windows phones - a lack of apps?