Google and fellow ad-slingers PROMISE to starve pirates of oxygen

"sites principally dedicated to [... ] copyright piracy"

Would it reasonably follow that Google et al will henceforth refuse to serve adds on youtube?

Welcome to the future of censorship

If they don't like what you're saying or doing, big business gets it's mates to make sure you can't earn a crust out of it. Evidently another string to the bow beyond the usual card processors and paypal. How long I wonder before they're paying outsourced staff to poison your pet hamster or ring your doorbell and run away at 3am in an attempt to put you off your game.

"places a disproportionate amount of the burden on rights holders”

As against placing all the burden on the accused to defend themselves against false allegations, as they think it ought to be.

Advertisers need to get their own house in order.

It's hardly an industry of great reputation when I'm constantly getting bombarded with "Earn MegaBucks Working for Google!", "Find out the one easy tip that's got $INDUSTRY fuming!", and "Get your Russian mail order bride now!".

Once advertisers stop peddling counterfeit goods, dodgy pills, lies and pyramid schemes, then they might be in a position to talk.

Wait a minute....

.....AOL is still a thing ? Twice ?

Great Idea

Excellent, it makes torrent sites even better than legal sites, as they won't be weighed down by endless adverts, as well as having the best choice of content.

Increased profits

Withholding cash will simply increase the profits of Microsoft, Yahoo!, AOL, 24/7 Media, Adtegrity, AOL, Condé Nast, Google, SpotXchange and the Internet Advertising Bureau.

This means they have no incentive to check that a "rights holder" has filed “valid, reasonable and sufficiently detailed notices” and every incentive to blindly accept each and every notice.

At the very least, any withheld funds should go to a charity and any tax savings from the charitable donation should also go to a charity.

"Starve pirates of oxygen"?

Google: Do you have a copy of Windows 8?

Seller #1: Yeah, one with a picture of Steve Ballmer climbing the Empire State Building on the front.

Google: So, let me get this straight. You want sell me a copy of Windows 8 with Steve Ballmer imitating King Kong on the cover and you're telling me it's completely legit?! I think that warrants 2 hours of W.O.O.

Seller #1: What's W.O.O?

Seller #2: You had to ask.

Google: With...out...oxygen. No oxygen for 2 hours. That'll teach you to be pirates.

'Violations of law'?

They will, in addition, make the “best practices guidelines” officially part of their terms and conditions, and maintain policies that “include language indicating that Websites should not engage in violations of law”.

So if Microsoft is found to be acting illegally in Germany and elsewhere by cooperating so easily with US authorities does that mean they'll be forced to reject their own ads?

illegal under whos terms

What illegal in one country is clearly not in another, so whos setting the guidelines not the US Government again!

Business as usual then.

Ads get sub-contracted out to sub-sub-sub-contracters, original partys deny knowing where their ads are being run, take the money and look innocent.