Easy answer?
Get a real customer services department.
What's big, rich and goes down on you in every department? BT
BT admitted this morning that fiscal 2013 was a year of declining sales across every division, although profits were given a slight uplift due to cost cutting. The national telco told City slickers it closed its fourth quarter, ended 31 March 2013, on a low: revenue dipped two per cent on the same period a year ago to £4.78bn …
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Monday 13th May 2013 08:03 GMT feanor
Re: Easy answer?
I think you'll find its the accountants and the execs who gets obscene bonuses who are driving the policy of running the old copper network into the ground. R&D have done a fine job of producing a product, the rest of the company just refuses to make it available because that would hit short term profits. Best to eke every last ounce of profit out of the old crumbling system. Why not if you are a monopoly - the majority of the population has no choice but to use it?
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Monday 13th May 2013 12:57 GMT Anonymous Coward
Re: Easy answer?
If by 'hits short-term profits' you mean 'would be loss making' you're probably not far off. The issue then would be that as a company with significant market power in broadband, BT would be breaking the law if it did price products to sell at a loss. If you wanted to set up a fibre ISP, how would you feel if BT started selling broadband at a price that's below cost?
That leaves the option of rolling out fibre broadband nationally at a price that no-one wants to pay
I don't have an MBA but I don't think that's a great strategy.
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Biting the hand that feeds IT
