Will only work in Germany
From what rumors I picked up at MWC it seems that the DVB-H pushers will move traditional access control mechanism from satellite TV smart cards and stick them in the cellphone SIM. There are a couple of problems with this approach though.
1) Punters will not want pay a full subscription for a service they use 5 minutes every 3 months.
2) Watching TV while roaming is out.
For this reasons DVB-H will only work in Germany, where consumers have enjoyed free satellite TV since the inception. Thus asking punters to pay a subscription fee is out of the question, and DVB-H will have a modest chance of seeing any uptake.