When sterling is running at 1.5 $ to the £, it's one of life's little mysteries that 700 dollar rrp shiny can retail for £700 rrp here. Even with tax and shipping added, there's an elephant in the room.
$700 x120% =$840 import tax paid. $50 per piece in bulk for shipping might just about be feasible if they're wrapped in bubbly unicorn wrap. Say $900 dollars on arrival. Somewhere, somehow, another $150 dollars has found its way into the total.
If I'm buying online and it's a download, and it's still a dollar to a pound, then gouging is in full effect. No doubt large US corporations see it as a useful benefit of a weak currency, but I can't help wondering how they'd react if our currency lost half its value. Does anyone think that they'd hold prices at the previous sterling rate to keep market share? More likely that they'd fret about it becoming a grey market transit hub and double the rrp in the UK overnight. If they weren't effectively gouging left right and centre, there wouldn't be a grey market.