Mobile kingpins to marketing mavens: Bonking is brilliant, wanna try? Vodafone, O2 and EE sent their respective CEOs to Ronnie Scott's Jazz Club this morning, hoping to seduce the UK's advertising industry with the promise of SMS and banner deliveries across networks, with bonking to follow. The event was part of Advertising Week Europe, and the operators were pushing their cross-network …
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The more I read on this, the more I realise how important it is to keep these kinds of compagnie from "spilling over".
The SMS part is what bugs me. Sooo, you plan to charge people to whom you send the adds? We had carriers try that here in Canada. They didn't like how it was handled. It basically went like this "Ok, you don't want it opt-in? Fine, but any custumor who calls to have it re-impurse must have it payed back. Oh and they are allowed to call either in bulk, say for all the spam in the month, or for every message. They get to pick".
They soon realised the call center costs were more then the spamvertising revenues.
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