Re: Are we sheep?
That's certainly true and is in part the realm of sociology. Humans are social creatures and whenever they interact they influence each other in various ways. What is sad is that there are so many people that let their guard down towards technology despite generally being guarded towards strangers. We're all guilty of it to some degree as we have become reliant on search engines. By trusting search engines to give us relevant and unbiased results we are implicitly trusting it's designers. The technology insulates us.
For example I'd bet most people would trust the results of a google search on a strangers phone more readily than verbal directions from the same person.
It's the automatic part that concerns me. Are people really going to start letting technology make their decisions for them because they trust it to be agnostic? Even supposing that such a technology would fairly distribute searchers between establishments it would have to weight it's relevancy in some fashion. It just seems like a slippery slope to me.