Android number one, Apple share sliding
So wait, unless Windows RT has done better than expected in its first quarter, it seems clear that Android is now number one in tablets as well as phones. But this point, and the actual share, is completely absent from the article, instead trying to spin it as being all about Apple!
I remember how for years the media painted doom and gloom about Nokia, because their market share was falling, and the fact that they were still number one (by company _and_ platform), or their sales were _increasing_, was hardly ever mentioned, with readers misled that Nokia were behind Apple, or that their sales were falling (just see the first comment above, from someone who confuses change in market share, with change in sales).
Now Apple faces the same situation as Nokia, yet this time, the media harp on about how they're still number one (by company, not platform), and sales are increasing, with the drop in market share a mere footnote. Bias, much?
What will happen when Apple are no longer the number one company in non-phone tablets? If phones are anything to go by, it'll be "But, the ipad is still the single best selling device". And when they no longer get that, it'll be "But, but, that was only because the ipad sales got split between ipad 4S and ipad 5!"
(Apple got vast amounts of media coverage even before the first ipad was announced - remember istale? Most people don't even know alternatives exist, but thankfully now that's slowly starting to change. Hell, even now, every other bloody advert is giving free Appleverts; Sky's "Fisherman with ipads" advert plays as I type.)