Even though 1 in 5 firms still don't have a website
Strange. I never really saw the need for my Butcher, Baker, Newspaper shop, Local Bar or the Cheese shop to have any need whatsoever for a Website. They seem to be doing pretty well, they provide good products, the villagers use them on a daily basis and you are always made to feel welcome.
"Even though 1 in 5 firms still don't have a website" .. maybe they simply don't need them, see them as an unneccasary expense. Not every one has the intention of becoming the next Branson, Walmart or SuperConglomerate......
I hate these kinds of articles, they sound more like "Why aren't all the sheep eating from the same trough"....
"How dare someone take another approach than the one that we have designed for them".