I think that the happy times for companies like Sky are soon to be over.
Take me for instance, I am a Spurs fan (for my sins) and want to watch Spurs on TV when possible. But I dont want to shell out £40 a month for the privilege of being able to watch the golf in 3D, Right now, Spurs offer Spurs TV Online for about £50 a year, it gives you additional commentary and access to live audio, no live matches.
I, personally, would be more than happy to pay a little extra if it means I can get live matches from them than Sky. And this leads me circuitously to my point: I dont need all the extra crap that comes with the sports channels on Sky, I am happy to pay for access to just my clubs matches and noone elses. The same could be said about F1, I dont want the rest, just the ability to watch the F1 and I am happy to pay a fee to do so.
In the past, we had to get all the right packages in order to qualify for what we want, ending up with paying more out each month for stuff we just dont need. Surely it is about time that people like Sky can offer simplified channel packages that are streamed over the Internet?