Operators turn UK bonking consortium into Google-killer The UK's central clearing house for mobile advertising now has a name, and a logo. But you won't find any mention of NFC, despite that being the original intention of the consortium before its rebrand as Weve, a business-to-business service "primarily aimed at advertisers looking to engage in mobile commerce". Project Oscar – …
People currently grudgingly tolerate ads online (or block them where possible) but the 'normal' state for being online usually implies you are sat somewhere comfy with a nice big screen. People using mobile browsing are going places and doing stuff, and the NFC is probably an important part of that (e.g. buying a travel ticket.) At best the ads will not be seen because the phone is hovering over a tap-to-pay, at worst people will become angry with the brands that get shoved in their face this way.
I wonder at the morons in marketing. Are they trying to make so called smart phones highly undesirable?
"Roll up Roll Up, all the crap you do not want and a reduced features set for those that you need. A snip at only several hundred, (fill in the currency)"
Mine is the one that takes and makes calls and takes and receives texts, it might take the odd photograph, but as far as I can control things, it does nothing else.
The only thing is that the service you are getting at the moment might get a lot more expensive if there was no advertising.
Whilst I agree that most of this is to try to maximise profits, at least some of the advertising will be helping to pay for the technology. Just think that if Google did not have healthy advertising revenues, we probably would not have Android at all. Maybe we would have had Meego or WebOS as alternatives still, but I would not want to guarantee it.
Ad funded services are annoying, but without them we would either have poorer choice or more expensive services. In some ways, this is a lose-lose scenario for consumers.
to the advantages that NFC on the phone could bring. I got a handset that supports it.
However I can't really be arsed with it any more. The Olympics has been and gone and there is still no sign of this actually being usable in the UK, over a year after it was advertised on TV...
I have to agree, I am sick and tired of Ads shoved in my face for all types of crud I have absolutely no intention of buying.
This would be the last straw for NFC, push Ads will result in the death of NFC.
Oh, and another thing, I get push ads on Bluetooth from a Photo Booth every time I walk past it and I'm using my bluetooth headset. Wants to know if I want to print any pictures !
Similarly, push "menu specials" as I walk past certain restaurants.
My Old "smartphone" had a block list for Bluetooth, my new "very smart" phone doesn't !
go figure...
Now, if there was a blocker for NFC Ads that would be worth paying a few bucks for..
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