it makes sense, unfortunately
because the same money spent in a large city, will benefit (or "benefit") much larger number of people, simply.
Yes, it sounds horribly "fuck you Jack, I'm allright", coming from someone living in one of those cities, but I'd say the same, if I lived in the country, although I'd be frothing, obviously. But the fact's the fact, the population density and infrastructure, etc, etc.
Looking on a bright(ish) side [no sarcasm meant] - people living in the country stand a much higher chance of getting access to the benefits enjoyed in a city, such as LTE (even if it's 1/5 of the advertised up to speed), than us, living in the cities, of getting access to the benefits enjoyed in the country. Like what, high food prices? High petrol bills? Well, like open space. And trees, here and there (ok, not in X, Y and Z). And crime rate, etc.