WTF?
it's not April is it? has someone's been cocking about in Photoshop?
it seems Samsung are not content with making phone with ridiculously tall and wide screens, they're gotta push for the depth axis as well.
Are they trying to get back to the size of mobile 'brick' phones from the 80s?
or possibly Samsung have taken the art of coping Apple's ideas a step too far and this timed copied the spoof instead of an actual product:
http://www.digitalspy.co.uk/odd/news/a401483/iphone-5-to-be-a-camera-in-spoof-ad-watch.html