Lovehoney & Orgasm Army
The real IT angle is that Lovehoney in many respects exemplifies what a good e-commerce site should be like. The reviews in their Orgasm Army section
http://www.lovehoney.co.uk/orgasmarmy/
are priceless if you're only there for amusement, invaluable if you are weighing the relative merits of the Target Practice "Ass Force One Butt Plug" vs. the Doc Johnson "Red Boy Extra Large Butt Blug" [sic]
It's quite remarkable how poor many sex toy sites are at providing factual details about their offerings.
Where dildos are concerned, you would expect a site to state name of manufacturer, manufacturer's name and catalog # for the item, diameter, length, circumference, weight, material, presence of phthalates or not, country of manufacture, features, available colors, price, and shipping cost to assorted destinations across the face of the globe. Plus clear photographs -- there's one kink shop in Germany that favors somberly butch black-background photographs, just what you don't want when depicting black vinyl doodads.
Paris because I bet that girl doesn't use vinyl prosthetics.