Wrong analogy
"Just as a newspaper is entitled to decide which content to publish and where, broadband providers may feature some content over others"
The difference is, I buy my newspaper to find out what (supposedly) trained professional think is news; I do not expect to be able to tell my newsagent "I want an article on subject X in the next paper". An ISP's job, on the other hand, is to deliver what *I requested* (via http/whatever). It is *not* their job to decide what I want to see/read/whatever, nor are they qualified to make that decision on my behalf.