The TV business is brutal
It has been for years with big players making losses even as the sales were booming. Does anyone know if even Samsung is losing money on TVs? Last time I looked at their annual report it was hard to separate out the TV business from the other electronics products.
The competition has been so great that the Chinese brands haven't been able to make a big push into the market although we may see that one day. Foxconn is probably going to end up doing all the manufacturing for the Japanese brands so they make make a big percentage of the TVs even without owning the brands. [For import duty reasons (and to a lesser degree shipping costs) assembly of most TVs sold in Europe is done in Europe although the panels are typically shipped in from Korea or Taiwan.]
The competition is good for the consumer though, at least in the short term