And the point was ... ?
Launch ashes of Star Trek actor (and 199 others) into "nearly" space and crash them into the New Mexico desert.
Hmm, what was the point of this again? As a memorial, you say? How does that work then? I hadn't actually forgotten about Scotty. Does this help me remember him in the future? Is it going to be a regular event? And what about those anonymous 199 others? Was this supposed to serve as a "memorial" to them too? Or are they serving as extras in the Scotty event?
Are you sure it wasn't just that a bunch of grieving American families with too much money were exploited by a firework salesman?