Millions in sales on the back of blatant illegal lying versus ridiculously punitive punishment. What's the point in these rules when you can't punish proportionally.
Apple cops $AU2.5m fine for misleading consumers
The "Apple 4G deception" imbroglio in Australia has concluded with the company slapped with a $AU2.5 million dollar fine for advertising capabilities it couldn’t deliver down under. Australia’s competition regulator, the Australian Competition and Consumer Commission, brought the Federal Court action against Cupertino for its …
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Friday 22nd June 2012 09:48 GMT Bronek Kozicki
Re: GDP
Australia's GDP is comparable with that of UK, edging towards 1.2 e12 (in US$) this year. So 2.5 e6 is positively too small to register or even bother with ccy conversion. Speaking of which, 2.5 e6 AU$ is roughly equivalent to 1.6 e6 GBP right now. I think that's less than tax bills Jimmy Carr avoided in last few years (all legally and over the table, of course!).
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Friday 22nd June 2012 20:19 GMT Oddb0d
Re: GDP
Well it would be, assuming Australia's current per capita GDP and if the population of Australia was 40 people :-)
Why not compare apples revenue with Apple's fine to see which is better for Australia?
- Export value of AU apples to USA = $0
- Fines levied against fruit themed US businesses for deceptive ads = $2.5m
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Friday 22nd June 2012 14:19 GMT mhenriday
«Apple has declined all media requests for comment,
presumably because it’s busy scouting around the back of the lounge for spare change to pay the fine.»
More likely, Richard, that they asked the CEO (which CEO you'll have to guess) to rise from the sofa so that they could check the cushions.
On the other hand, had the Federal Court slapped a fine on Apple that really mattered, they might have received a friendly visit from those US Marines up in Darwin ; discretion is, after all, the better part of valour....
Henri