ASA: Rooney tweet was advert, not written expression of his thoughts Nike UK has been slapped for slipping a marketing tweet into Wayne Rooney's Twitter account without clearly marking it as an advert. In the ruling today, The Advertising Standards Agency banned Nike from doing it again. Followers of Wayne Rooney might have mistaken his tweet about Nike in January as a genuine expression of the …
It took one lousy person to make the complaint and stop a major company's ad campaign. The tyranny of the minority where we pander to the smallest minority and hinder the majority.
And it's not like it wasn't obvious that it wasn't some marketing gimmick. All it takes is a click on the link and you see Nike. Isn't it just common sense to not realise that Rooney is doing this as part of the marketing for Nike, just like he wears a shirt with their logo on, and appears a lot of Nike advertising, etc.
Do the ASA think we are all stupid or what?
Yes, I know one person is. But the rest of the ASA? Well it could be said that the top of the ASA are a bit stupid looking at how the handled the Cranmer debacle.
Because and advert can be anything from blatent marketing with flashing lights and arrows pointing to the product to product placement in a movie. Does every single type of advert need an advert mark. Who is going to decide what needs the mark? Some government bod - and look at the buearcracy that will create as you have a department of advertising deciding what is an advert or not. Why not just use your own brain rather than be told what to think by the government. If something looks like an advert to you, then it is. If it doesn't look like an advert to someone else, then either they are stupid or more likely the advert is failing in marketing to them and so it goes flying over their head.
>> Isn't it just common sense to not realise that Rooney is doing this as part of the marketing for Nike? <<
Good question.
But you're right, it's out of order that "one lousy person" should be able to stop "a major company's ad campaign"! It's a major company for fucks sake! How can it be wrong?
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