back to article MoneySavingExpert.com founder flogs website for £87m

MoneySavingExpert.com - the advice website for people seeking decent insurance, credit cards and other money deals - is being sold for £87m to MoneySupermarket.com. Personal finance journalist Martin Lewis founded the site in 2003. The proposed deal awaits clearance from shareholders and regulators including the Office of …

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  1. Studley

    Hopefully MoneySupermarket remembered to get cashback through Quidco.

    1. Anonymous Coward
      Anonymous Coward

      And now no longer trustworthy

      1. Daf L

        Still independent

        Editorial Code

        See the above link for the editorial code that is part of the contract of the sale. It's pretty robust. Seeing as moneysavingexpert.com went to great lengths to be independent and up front it seems little point in buying the site if you were planning the opposite. I would expect the real worth for moneysupermarket.com is the visitor tracking data. Where are the visitors going, what are they looking at, what are the trends, who can moneysupermarket persuade to give them higher commision based on it,etc.

        1. ACx

          Re: Still independent

          Editorial code? Do you have News International's editorial code handy?

          IMHO, once a connection exists, all bets are off.

  2. Senior Ugli
    IT Angle

    To be fair, well done to Martin Lewis

    Not only has he made that much money in 9 years, donating to charity will help his public image and is genuinly an amazing thing to do

    1. Just Thinking

      But where do you sign up to get your website relentlessly plugged on the BBC?

    2. Andy Fletcher

      Cynical...perhaps

      Donating huge sums to charity is usually a means of off setting income tax. Unless Martin's going to tick the little box that says "yes, I'm a taxpayer" when he donates then it may not be quite the altruistic gesture it appears to be.

      1. theblackhand

        Re: Cynical...perhaps

        You say that as though paying the governent to help people (probably via grants to charities...) will somehow result in a better outcome for the people in need than paying the money directly to the charities.

        1. Anonymous Coward
          Anonymous Coward

          Re: Cynical...perhaps

          Recently a donation of £2m was given to a local public school (a 'charity') to build a new boat shed on the river. That looks altruistic but was offset against tax. Personally I would prefer that £2m went to help reduce the defecit.

          Martin Lewis is not making a charity donation. He is now one of the wealthy and gets to say how money he would otherwise pay in tax is spent.

          The irony is that this is Tories tried to cap charity donations to prevent this kind of thing!

          1. Just Thinking

            Re: Cynical...perhaps

            "Martin Lewis is not making a charity donation. He is now one of the wealthy and gets to say how money he would otherwise pay in tax is spent."

            I never really thought of it like that.

            Although he has to pay for the privilege by donating a large sum of money to the charity out of his own pocket..

      2. Danny 14
        FAIL

        Re: Cynical...perhaps

        FFS man, he builds up a website, gives money to charity, makes some money for himself and you still lambast him? What the fuck do you want him to do? Donate the lot to charity and live on the dole?

        Good on you ML.

  3. Annihilator
    Headmaster

    Chomping?

    I'm guessing he means "champing at the bit", but never mind

    1. Anonymous Coward
      Anonymous Coward

      Re: Chomping?

      At least in this case it's a misnomer that still makes sense, since champing and chomping are essentially the same thing. As oppose to the likes of "could care less", for instance.

      1. Anonymous Coward
        Headmaster

        Re: Chomping?

        "misnomer" - actually you mean "malapropism"

        1. Anonymous Coward
          Anonymous Coward

          romanes eunt domus

          I do very much enjoy comments from pedantic grammar nazis.

          I just wish the icon could be John Cleese as a Roman centurion in the Life of Brian - perhaps with a pencilled in Hitler 'tache?

          Hail Caesar

          1. Alfred
            Headmaster

            Re: romanes eunt domus

            I think you mean "vocabulary", not "grammar".

            1. Anonymous Coward
              Thumb Up

              @Alfred

              perfect!

            2. DF118
              Holmes

              Re: romanes eunt domus

              @Alfred: If you're not actually studying for or teaching a linguistics degree then "grammar" quite conveniently covers just about anything to do with the English language, especially when one is in the business of delivering petty criticism. Only the most tactless of pedants would actually go so far as to point out the error in another's choix des mots when said other is patently cheering you on, regardless of how unskilled or fumbling they may seem. As an inveterate pedant, one must take one's societal affirmation where one can find it.

              *flares nostrils*

        2. Colin Millar
          Headmaster

          Re: Chomping?

          Nah - not a malapropism - the effect isn't really laughable or ridiculous as it doesn't really change the meaning.

          Malapropism is more like using effluent instead of affluent.

      2. Anonymous Coward
        Headmaster

        Re: Chomping?

        ...and as opposed to

        Agree with you about could care less, tho'. Second, on my list of teeth-grindingly irritatingly stupid 'Merkin' abuses of the English language, only to using then in place of than as a comparitive.

        1. Anonymous Coward
          Anonymous Coward

          Re: Could care less, then/than

          Actually these aren't really Americanisms, there are some pretty stupid and annoying bastardisations of the English language that Mr Webster put in place but even he was not so ridiculous as to suggest the above were valid.

          These examples are just demonstrations of downright ignorance and appear almost universally.

    2. ABee
      Happy

      Re: Chomping?

      Reminds me of the Mongrels episode with Scott Mills:

      http://www.youtube.com/watch?v=Ltb_14CWqDA

  4. Pete 2 Silver badge

    Bargain

    Considering that it's so much more useful than FB, I'm surprised how little it went for.

    1. Anonymous Coward
      Anonymous Coward

      Re: Bargain

      Probably a fair price: a news letter full of factual content with regular readers numbering in the single digit millions. Got to be worth a few pence per eyeball per week to someone in the same line of business.

      Does put FaceBook into perspective.

      1. Anonymous Coward
        Anonymous Coward

        Re: Bargain

        He, and MSE, have a big following on Facebook.

        When i saw the news there, the posters tended towards "sell-out" rather than "keen business decision"

      2. error handler

        Re: Bargain

        a news letter full of factual content with regular readers numbering in the single digit millions.

        ... not to mention the (tens of?) millions of pounds in affiliate fees every year, of which well over half come from the company which has just bought the site.

        So MoneySupermarket make a huge saving as they no longer have to pay a cut of their profits to MoneySavingExpert, and they get a brand new revenue stream in the form of all the other affiliate cash the site brings in.

        Of course the deal will be dwarfed by the one I make in a few years when I sell my next startup, comparethecomparisonsites.com.

  5. dotdavid
    IT Angle

    Independence

    Hopefully MSE will retain its objectivity. Although as that's pretty much the main feature of the site MoneySupermarket would have to be complete and utter idiots to interfere too much editorially.

    1. Anonymous Coward
      IT Angle

      Re: Independence

      A company buying out another company and then slowly interfering with it making it a shadow of its former self?

      No, that never happens.

      1. XVar
        Mushroom

        Re: Independence

        Nope, and that's definitely not what happened to TechCrunch when it was absorbed into AOL and Michael Arrington left...

    2. Andrew James

      Re: Independence

      According to reports at the time, from Martin Lewis himself, the contract stipulates that moneysupermarket arent allowed to get involved in the editorial process. So should be fine. And for the first 3.5 years Martin Lewis is contracted to be affiliated with the site, but a clause in his own contract states that if editorial is messed with he can walk away - they wont want him not involved in the site as if he goes and sets up another site, the entire user base would go with him.

      Staggered though that this has taken the best part of a week to become newsworthy. At the time the news breaks, its either news the readership is interested in, or it isnt. Dont throw us week old leftovers in the hope we wont have read it elsewhere already.

      1. Anonymous IV
        Unhappy

        Re: Independence

        If anyone is interested in the often virulent responses of many users on the MSE forum thread discussing this sellout (oops, takeover) take 20-or-so minutes looking through http://forums.moneysavingexpert.com/showthread.php?p=53495201#post53495201 .

        1. Andrew James

          Re: Independence

          I cant understand all the outrage. yes, the guy provides trusted service, but he's just like anyone else really - an opportunity came up to make him a very wealthy man just at the time when his wife is expecting their first child. Of course you're going to accept it.

  6. Anonymous Coward
    Facepalm

    Breaking News from June the 1st.

    El Reg bringing you breaking news from last Tuesday, today.

    Next they'll be publishing random speculation about Sinclair's new colour micro as news.......

    1. AbortRetryFail
      Facepalm

      Re: Breaking News from June the 1st.

      I was thinking much the same - that I'd read this in the national Press last week.

    2. Haku
      Pint

      Re: Breaking News from June the 1st.

      Probably too much celebrating by the staff over the double bank holiday...

  7. Lunatik
    Coat

    Hey El Reg, last week called and was wondering what you had planned for the Jubilee?

  8. HP Cynic

    MoneyMakingExpert.com

    That's one heck of a sum and I'm glad to see that the money going to charity is a substantial %.

    I really hope Martin not only keeps out their interference but himself can care so much about the few pounds we can save with his advice when he himself will be so spectacularly rich.

    1. Anonymous Coward
      Headmaster

      Re: MoneyMakingExpert.com

      He'll still be good for advice. Some of the richest people I've met have also been the tightest. You don't get rich by squandering it all you know.

  9. ukgnome
    FAIL

    Who needs journalists

    When you can read last weeks news and then get you national minimum wage youths to retype it?

    C'mon Reg - you're no longer biting the hand!

    1. the-it-slayer
      Paris Hilton

      Re: Who needs journalists

      Let's see how long it takes for El Reg to pick up the LinkedIn story...

      *tick-tock* Paris is awaiting the news.

  10. Valerion
    Joke

    With that much in the bank

    I wonder if he'll now setup MoneySpendingExpert ?

    1. Anonymous Coward
      Anonymous Coward

      Re: With that much in the bank

      No ... he'll start a new section on how to save on your tax bill by making large donations to charity!

      1. Andrew James

        Re: With that much in the bank

        He's already said he has never covered anything much to do with investments etc beyond the obvious "dont keep all your cash with one banking institution as its not all insured" type advice. Now he will have to learn more about investments himself, so will pass on what he learns for those who are interested in savings, rather than just saving a few quid on a day at the zoo, etc.

        1. Mystic Megabyte
          Linux

          Re: With that much in the bank

          "rather than just saving a few quid on a day at the zoo, etc."

          To save money at the Zoo:

          1) Get your season pass in the name of Dr. <$YourName>

          2) Enter Zoo.

          3 )Hand your pass to your partner through the fence

          4) Repeat steps 2 and 3 until all of your party is inside.

          5) Profit!

          6) See Penguins.

          1. Andrew James

            Re: With that much in the bank

            Have an annual pass at Chester Zoo.

            1. They have your photo on the pass, which is compared to your face, and an on screen picture when they scan it at the gate.

            2. I look nothing much like my wife or my 4 year old daughter.

            3. They recently redesigned the entrance so you show your pass at a turnstile within the park, tehre is no way to hand the pass back through again - unless you vault over into the elephant enclosure and throw it over the wall ... and then get an elephant to lift you back out again.

            Seems a lot of effort. Might be easier to keep an eye on the weekly email for promotional codes.

            1. Danny 14

              Re: With that much in the bank

              humour US, humor [ˈhjuːmə]

              n

              1. the quality of being funny

              2. Also called sense of humour the ability to appreciate or express that which is humorous

              3. situations, speech, or writings that are thought to be humorous

            2. Mystic Megabyte

              Re: With that much in the bank @Andrew James

              "2. I look nothing much like my wife "

              Well a certain zoo does not have photo ID and if the pass has Dr. A. James on it, your wife can take your daughter on the days that you cannot..

              Not a lot of effort involved.

            3. Anonymous Coward
              Anonymous Coward

              Re: With that much in the bank

              Have annual pass at Bristol Zoo. They've never updated photos so my 12 year-old son now looks nothing like he did when he was 4!

        2. Haku

          @Andrew James

          You make an interesting and valid point, so far he has been the champion of the consumer as that's what he has been, but now he has some 'real' money he's going to see another side of the banks and investment industry, which hopefully he'll use it to his advantage and do some investigating and reporting.

  11. montyburns56
    Holmes

    Is he going to invest his £87m in one of those Icelandic banks that he recommended?

    1. Anonymous Coward
      Anonymous Coward

      Perhaps the benefit was that he helped steer so much money into the Icelandic banks that when they went tits-up the government felt obliged to completely re-write the rule book and refund everyone. 25-ish years ago my wife (before I met her) had put some money in a small bank following a recommendation in Which ... five years later it went tits-up but as it only affected a few thousand people the "standard" compensation applied and she lost the first £2k + 10% of the remainder of her balance.

  12. BinkyTheMagicPaperclip Silver badge

    MSE is useful, but..

    money is not everything, and places like moneysupermarket have large flaws. It reminds me a little of Computer Shopper (never mind the quality, feel the width).

    The overriding factor is always stated to be price, regardless of customer service. It's all well and good to be blasé about customer service if for example you're looking for a savings account, don't need to withdraw in a hurry and it's protected if something goes wrong, but if it's insurance or similar call me overly cautious but I'd rather spend somewhat more and obtain a policy that's likely to (eventually) pay out.

    I also don't trust various comparison sites after selecting the 'do not contact me, just quote me' button and getting called regardless. In the end the only real solution was to read the policies, ring up individual companies, check reviews and make a decision - comparison websites were not particularly useful.

    Saving is worthwhile, but only when it wouldn't be more effective to make money.

    Don't get me wrong - it's a good site, but only within certain limits.

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