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back to article Chinese shoppers lead way in global e-commerce stakes

Shoppers in China are twice as prolific online as those in the UK and US but retailers are struggling to keep up with the growing sophistication of their multi-channel purchasing behaviour, PricewaterhouseCoopers has found. PwC’s latest global survey on the subject found that around 70 per cent of consumers in the People’s …

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  1. Anonymous Coward
    Anonymous Coward

    Obviously because there are more of them than us, its a population thing is it not.

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    1. Arctic fox
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      RE: "its a population thing is it not"

      True enough. However, it is also more interesting than that. In very recent years the Chinese have begun to attempt the shift from primarily export-led exogenous growth to (partially) import-led endogenous growth (as well as seeking of course to shift the attention of their own manufacturerrs in the direction of the home market). This may contribute to the change rather more quickly and on a larger scale than anyone was expecting.

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      1. Anonymous Coward
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        Anonymous Coward

        Re: RE: "its a population thing is it not"

        A sort of semi capitalist market, keep restrictions in place but keep the little people happy by letting them shop and allow the to have things.

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        1. Chimp
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          Re: RE: "its a population thing is it not"

          Sorry, are we talking about the PRC or the UK here?

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          1. Anonymous Coward
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            Anonymous Coward

            Re: RE: "its a population thing is it not"

            Consumerism is the opiate of the masses.

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          2. Arctic fox
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            Re: "Sorry, are we talking about the PRC or the UK here?"

            LOL!

            -:)

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