Corporate Risk
This is a particularly touchy topic for risk management if someone in the organization brings out an App that should be simply a PR gimmick. Add a few Ad libraries to make the App pay for itself, then when it comes to light what is happening the corporate name gets dumped into the nasty journalistic dogpile, and some glory hound senator demands to know "how can this be permitted?" The people that commission these Apps have no intention of allowing this sort of tomfoolery to happen in the background, but...