back to article HP, RIM, ARM among thousands in ICANN dot-brand ban

ICANN's decision to open the floodgates to hundreds of new generic top-level domains last week is expected to create a land-rush of "dot-brand" internet addresses. To date, fewer than six companies, notably including Canon, Hitachi and Deloitte, have publicly expressed their intention to acquire a branded gTLD. But domain …

COMMENTS

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  1. EddieD

    Let the horse trading begin...again...

    It has happened before - our senior sysadmin has pointed out that we were never meant to be .uk, but .gb - which would exclude the Northern Irish part, so we got .uk from the Ukraine - hence the less logical .ua that they have.

    When are we going to see .co.usa instead of .com, one wonders.

    1. Anonymous Coward
      Anonymous Coward

      .us already exists and is the correct geographical tld for the USA

    2. Anonymous Coward
      Anonymous Coward

      We were already using UK

      as the top of the JANET naming system before DNS came in.

  2. Yag

    I'm looking forward...

    ... the .facepalm, .bullshit and other .brainless

    1. Rob
      Go

      I'm applying for...

      .knobhead and will run websites with profiles of all our MPs.

      If I'm successful expect to www.davidcameron.knobhead and www.nickclegg.knobhead first to go live.

      1. Geoff May

        @Rob

        Wouldn't you be better off applying for .isaknobhead?

        1. Rob
          Go

          @Geoff

          Now you're just increasing my costs, I'll have to get both now ;-)

          These knobheads are turning out to be quite expensive now (ah, how online mimicks the real world).

  3. Steve the Cynic
    WTF?

    Bleef?

    So, it was "marketed" / promoted on the basis of companies being able to claim .brand type domains ("http://enjoy.coke/" was mentioned somewhere, if memory isn't playing tricks on me), but many of the largest and/or most important companies won't be able to use it.

    Proof that one's worst enemy is normally oneself, I guess.

    Oh, and why would the fact that the Slovenes use "Rim" as their word for "Rome" have the slightest bearing on whether a Canadian firm called (ok, abbreviated as) RIM can register that word as its gTLD? Reducing the relevance of that is that from a marketing point of view they'd be better off registering .blackberry anyway...

    1. Ru

      "the slightest bearing on whether a Canadian firm..."

      On account of the internet being global, chief. The baseline rules were laid down in order to limit the amount of international irritation the stupid new domains would inevitably cause. The line has to be drawn somewhere.

      Incidentally, do you think it is really such a bad thing that sovereignty is still considered important, even next to multibillion dollar corporate behemoths?

    2. Havin_it

      RE: Bleef?

      Why do I get the feeling you would not have raised this point if the name (well, acronym) of the Canadian berry-botherers was "ROME"? Would you, I wonder, have argued that there was no reason for .rome to be thus protected? (Apologies if you don't suffer from anglocentric bias; most native anglophone do.)

      The thing about this approach, though, is I bet there must be a few collisions. Perhaps, for example, the Magyar name for Kuala Lumpur is "Wales"? Who wins then?

  4. Stephen Hunt
    Go

    I'm looking forward to...

    .elreg

    1. Sir Runcible Spoon

      Sir

      I'm also looking forward to .hpee

      1. Steve Knox

        @Sir

        Should that not be .haitchpee?

        1. Anonymous Coward
          Anonymous Coward

          Actually it would be

          .AitchPee

          1. Anonymous Coward
            Anonymous Coward

            .hotelpapa

            .hotelpapa

            NATO phonetics for the win.

          2. Anonymous Coward
            Anonymous Coward

            .aitchpee - spot on

            Also -

            .threefat ladies for 888

            .armandaleg for ARM (these TLDs ain't cheap, you know)

            .cheerio for Tata

            and of course -

            .RIP for RIM

  5. Anonymous Coward
    Anonymous Coward

    Alternatively...

    "The $83 billion company could well be forced to seek the consent of Tata, a city of just 15,000 inhabitants, before it would be able to secure the .tata address."

    ... or they could just buy it.

    1. Anonymous Coward
      Anonymous Coward

      Just goes to show ...

      Great TaTa's are born, not made.

  6. Anonymous Coward
    Anonymous Coward

    I can understand that a city name would be reserved, but I would expect the reserved names to be based on it's native names. The Italian name for Rome should be protected, bu why would the Slovenian name be protected. If the USA called Rome "Roomey", would that deserve protection too?

    1. HandleGoesHere

      So you think rome shoud not be protected but roma should?

      1. Dr Zoidberg

        Yes - exactly. If the city of Roma want to buy Rome then they can apply but if we have to protect the name of every city in every language then there isn't going to be much left.

        1. This post has been deleted by its author

          1. Dr Zoidberg
            FAIL

            When you say not many, are you including the 142 million Russians nationals or not?

            So according to your logic (and ICANN's), we should reserve Moscow in every language known to man, and then repeat for every city in the world?

            1. This post has been deleted by its author

  7. Anonymous Coward
    Anonymous Coward

    And a certain brand of peanuts

    shares its name with the ccTLD of North Korea.

    1. Anonymous Coward
      Coat

      North Korea's ccTLD is 'Planters'? Who knew!

    2. Blofeld's Cat
      Coat

      Is this a variant on "you are what you eat" ?

      It's got the bananas, fruitcake and crackers in the pocket.

  8. Paratrooping Parrot
    Paris Hilton

    I take it that .ramsbottom is out of the question?

  9. Anonymous Coward
    Anonymous Coward

    Blackadder...

    ...has pointed out that ".arm" is short for ".am"

  10. yoinkster
    Unhappy

    gutted

    So when advertising new jobs at RIM they won't be able to use "jobs.rim"?

    I'm gutted :(

    1. Anonymous Coward
      Meh

      Not to worry - I doubt they'll be advertising new jobs any time soon...

  11. Nick Wallis

    Houses of Parliament?

    I may work in IT, but HP still always means the sauce.

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