Yeah, but
who's going to walk around with "Nissan Juke" printed on the side of their phone?
Japanese automaker Nissan's European arm is migrating the company's "pioneering self-healing paint" to the world of pocketable shiny-shiny, introducing an iPhone case that removes its own scratches with nary a buff nor a polish. "The Scratch Shield iPhone case is a great example of us taking a Nissan automotive technology that …
..........that makes it less vulnerable to scratches? That would surely be more efficient than after-market solutions? Nokia's polycarbonate cases are one example - you really have to do some damage before it shows.
It's not like the materials don't exist. I had a little iRiver about 8 years ago that spent a year bouncing around in my pocket with all my lose change. After the battery gave out (which I'm sure has nothing to do with the case material) it spent the next 6 years or so in a variety of junk boxes. When I finally threw it away, there was nary a scratch on the case or screen. Shame the same couldn't be said for any iDevice.
Why do we have to buy scratch-free covers for our devices when they could be manufactured to a better quality? (Rhetorical).