Number 2
> Thou shalt not make unto thee any graven image, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth: Thou shalt not bow down thyself to them, nor serve them: for I the Lord thy God am a jealous God,
Fortunately the Ten Commandments are now out of copyright (though presumably if they'd been sent to Disney instead of Moses, that copyright term would have been extended while there was still money to be made from them) so I can quote the above.
It does sound like part of the Jobs deification process - maybe Apple is set to turn into a church, if only for the tax breaks. Though if Apple Corp. does get into the salvation business I can't help wondering how long it will take them to patent the sacraments, copyright all the iconography then sue the Catholics, Jews, Muslims and Hindus.