Hey hey, what a surprise...
Sony have their own proprietary answer to a new standard that no-one else will be using. I didn't see that one coming, oh no.
Why do they love to break standards so much?
Sony has unveiled its own answer to Near Field Communication: a contactless data transfer system dubbed TransferJet that carries data at speeds of up to 560Mb/s. TransferJet operates on a 4.48GHz frequency. It’s designed to allow consumers to transfer files from one gadget to another simply by touching them together, or by …
"Why do they love to break standards so much?"
I assume it's a rhetorical question, but I would guess it's because they know it's likely if you own a Sony camera that takes Sony memory sticks, you'll be likely to buy other Sony equipment that takes the same memory cards... Failing that, they can charge a fortune to licence it to other manufacturers.
A shame - but unfortunately for me, I quite like Sony equipment anyway, so the phone, PSP, camera, hi-fi, DVD player etc are all Sony's. Feel free to call me a chump.