Thanks
I think I already know that sometimes twitter and the daily mail write about summat or other. I just didn't know it was worthy of investigation.
If a tree falls over and no-one tweets about it, will it get picked up by the mainstream media or not? This is the sort of BIG question that media intelligence service Precise have tackled head-on in their research paper "The Year of the Perfect Twitter Storm". Twitter Storm, credit Wikimedia A STORM, like a Twitter storm …
Alright, so here's a followup on a reply to a comment about an article about "research" about media writing about twits atwitter about adverts. Saillant detail: Commentard writing owns no telly AND is in the wrong country AND doesn't have a twitter account SO has provably no clue on the matter, establishing a useful baseline.
Now for something to say. Er. Arguably, that's not even relevant any longer. Now for some other medium with which to pick up on this. Takers?
Sometimes things happen and neither social media nor the mainstream media cover it.
Got to say I have to wonder if there's a more soul-destroying way of spending your time than tracking how successful adverts are on Twitter, apart from those numpties who describe themselves as "social media entrepreneurs" because they have a Twitter account and occasionally post links to a "how to make money" website. A popular advert doesn't necessarily mean that people will buy whatever the product is trying to sell though, regardless of their "brand awareness".
I'm glad people have something to do. Can you imagine having nothing to do for a whole day?
At least you have twitter, in that case. Or a research company. Researching twitter usage. Or something research-ey like that. Glad resources are used for what's most necessary. Or something.
Did they tweet about the outcome?
What worries me is how certain journalists and certain newspapers are Twitter and Facebook obsessed. These are the ones who try to find a Twitbook angle to every story.
Indeed I'm told that some will journos try to create a buzz on twitter around an issue before their story on this issue is published, just so that they can work a twitter angle into the story.
Have to say I've pretty much given up on most "news" websites and apart from The Reg I don't really bother any more reading through all the articles. Now I follow a variety of different accounts / people and get a pretty decent overview with less effort. Granted you get muppets talking rubbish on twitter but at least they're limited to only 140 chars, and that's a lot less than what they can say if your stuck next to them in person. Tools are only as good as how you use them. :)