@ charlie Clark
Who buys iPads? Oh, that'll be the government and the councils. To dish it out to all the people who absolutely need a tablet for their work, like the traffic survey guys who sit on the side of the road and used to use these little hand counter thingies, clickclick click-turn page of newspaper and ignore traffic- clickclick.
They now can play angry birds while not doing their job.
Likewise school teachers are now using iPads for registering the children's arrival at school. This must be done on an iPad because a tick in the register book is not modern enough and the PC in the classroom is so last year.
Thinking about the government's past record of stolen, mislaid and forgotten IT tech, I expect lot's of need for replacement, too.
And, of course, it needs to be an iPad. When the council suggester goes to the council cashcow to propose the purchase of touchscreen tablets, the first question will be: "What are they?" And after the explanation comes the realisation: "Oh, you mean iPads! Yes, go ahead."
Vacuum cleaners are all Hoovers, even Dysons.