So...
Not convinced this is much better than, say, bluetooth or even SMS/email sharing of stuff. Plus the latter is cross-platform which immediately makes it a bonus in my opinion.
Research in Motion has brought its community of BlackBerry users closer together with a new system for connecting one another's smartphones and sharing multimedia content. BlackBerry Tag allows users to share contact information, content and URLs, simply by tapping phones together. 'Tap to share' can instantly add each device …
Ok, we've had BlueTooth for years, but it's always seemed a bit of hassle turning it on and swapping 4 digit codes etc... Touching two phones together to exchange telephone numbers seems pretty intuitive to me. This idea has been in my head since I had a Nokia 3210i, only then I envisioned the mechanism as being two little studs on each phone.