"Noisy and attention seeking"
says it all.
Precisely the trait of human nature regarded so highly by the new e-marketeers.
Social media types who enjoy measuring their "popularity" in the social media arena are in for a shock. Their Klout score could be wrong. Instead of a gold standard measure of how much influence they have on their peers, it could just be a measure of how noisy and attention-seeking they are... A Twitter test by an SEO expert …
1) Any system that can be gamed will be gamed.
2) Any system can be gamed.
But really: using any form of ranking based upon Twatter [sic] is imbecility at it's lowest form.
"Instead of a gold standard measure of how much influence they have on their peers, it could just be a measure of how noisy and attention-seeking they are."
And in other news: water sometimes wet, and bears and the woods, what you need to know, after the break...
This can't be news to anyone, surely?
I mean, take the first self-proclaimed Justin Bieber fan you come across on Twitter (it won't take long to find one) and the chances are their score will be 65+, despite their entire output being incestuous RTs to a very narrow and similar audience.
In what way are they influencers of anyone? Preaching to the converted doesn't even begin to cover it.