Either Apple money ...
or threats of Apple violence.
Mind you, that original complaint was pathetic.
A trademark lawsuit filed against Apple in June has reportedly been dropped by iCloud Communications LLC, which had originally claimed "irreparable injury" to its cloud computing business. The Phoenix, Arizona-based outfit said in its original complaint against the iPad maker that usage of the iCloud marks to promote the firm' …
They could have played this one out nicely, but instead they threw a big hissy-fit tantrum.
Now everyone remembers them as "that company that threw a huge hissy-fit tantrum" and thus they have ruined their 'iCloud' moniker all by themselves. It's no wonder they want to redress themselves as something else, I wouldn't want to hire a company that publicly embarrasses themselves so thoughtlessly.
UK readers got the image of that unlovely fat bloke from the %4000+ APR advert, now? Good ;o)
Still a payday is a payday and is likely a small bill for Apple compared to whatever paywalled-garden-ness apple want to build into their MicrosoftCloud.
And probably a result for icloud, to be honest.
If Apple can get the police to watch guard while they search a house for a misplaced phone, then you know that Apple greased some wheels with top executives in this company.
NO DOUBT ABOUT IT. Just need to know what the cost was to finish the story.