Oh Reg, you are a tease...
Nokia drops the first letter from their "impenetrable, super-dense matter" X0-00 naming convention to fix things, yet the article concludes with the warning "But has Nokia not thought it might run out of numbers all over again?"
Samsung adds a letter to the end of their names and it's "a new labelling strategy which aims to organise its products into a more logical system", not "impenetrable, super-dense matter".
I realise they're different authors, but maybe they should write about different phone manufacturers once in a while instead of sticking to the same ones so we can spread the cynicism (and facts) about a bit.