I Don't Get It I Guess...
Why all the bubbub? Sure there are technical issues that I don't understand, but that's what tech pros get paid to sort out - so no big deal there.
It seems to me that the marketing industry has the most work cut out for it. They're afraid they're going to lose the 'easy' ability to market to the ENTIRE WORLD!!! using the .com domain. The reality of the situation was never that way though - they never did effectively market to the entire world. They marketed to a few select language groups and now that there may be more of those groups (native language domains) they'll have to pay attention to these "new markets" as well. Big brands are already recongnized across language barriers but there aren't too many of brands that scale. The big money in marketing is selling to medium and small businesses and one of the big marketing sales is "sell to the whole world with our .com campaign strategy".
It seems like an opportunity to me. More refined sales options to clients. But like I said. I guess I don't get it.