Mellanox Technologies wants customers to try its new 10GE/40GE switches and converged protocol adapters, but it can't just give hardware away like software vendors can. But what it can do is give beta testers a bundle at a steep discount designed to catch the attention of early adopters impatient for the new kit. The deal is …

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Friday 29th July 2011 08:51 GMT Henry Wertz 1

Hard sale...

A switch with nothing existing yet to plug into it? I'm sold! Seriously though, this really does seem like it'd be just a bit of a hard sell. Of course, the smartest way to sell them is exactly what Mellanox is doing -- give early adopters a nice discount so they might buy some kit rather than waiting until September.

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