Doesn't have to go out of business,
Change the single button on the bottom to a "Home" key and a "Menu" key and a "Back Arrow" key and a "Search" key. Maybe diddle with the white rectangle size and, Presto! It's now an Android phone, not an iPhone. Hard for Apple to get a "cease and desist" order on that and I would think Google would appreciate the free advertising.
My coat's the one with the LG Optimus S in the inside pocket.