Complaint vouchers
Maybe they should soon be starting to have vouchers for complaints against themselves. *That* should be a real business deal. Guaranteed turnover for decades to come.
Online voucher service Groupon has been whacked with yet another Advertising Standards Authority judgement. Previous problems were blamed on new staff, and the Germans. This time the offer was for eyelash extensions for a bargain basement £24 instead of £90. But the ASA said Groupon had failed to provide documentary evidence …
At a bargain basement price of $0, verses the recommended retail price of 1.2billion.
Beware of "discount" prices. Product is seldom worth anything OTHER than the marked price...
We get lots of "super one time only get it while it's hot sales" here in oz, with the signs never leaving their hanging spots over the life of the shop.
The ASA always says this:
"...not to use the ad again in its present form..."
But I think that this is a first?
"...and in future it should hold documentary evidence from suppliers that pre-discount prices were correct."
It's not even slap on the wrist, but perhaps ther might be a real punishment next time? Companies will not learn from repeated "don't do it again", but a hit to the bottom line or even better a fine for the MD may help.