Sophos
But what they're really thinking is 'sales should go up after people see this' whilst metaphorically washing the hands, Mr Burns style.
A film inspired by the infamous Love Bug computer worm is due to premiere on Friday. The Love Bug (AKA I love you or LoveLetter) clogged up inboxes and email servers worldwide as it spread rapidly in May 2000. The virus, which came packed in a malicious attachment with the subject line "I love you", overwrote multimedia on …
"action-packed romantic drama"
What?
"drama is based on ... computer virus"
What?
"Sometimes ... "
<girl screaming obscenities at fucked computer, dramatic music>
"... the one virus you can't kill ..."
<car chase>
"... is the one in your heart."
<music volume increase, people running down a corridor in slow motion, passionate kiss on a rooftop>
"LOVE BUG"
A good trailer should get people wanting to see MORE of the film it's promoting.
A good trailer is part of the reason that Trainspotting did so well. Who would want to see a movie about Scottish junkies anyway? Well take Ewan McGregor's "Choose Life..." speech, set it to one of Iggy Pop's more danceable tunes, and _at the same time_ show Ewan and the boys running for their life down the streets of Edinburgh. Suddenly the makers have a worldwide hit on their hand!
Compare and contrast, people: you have two pretty but forgettable Filipino youths, who seem to spend the whole time looking dreamily into each other's eyes. Bo-RING! Then there are rapid cuts to US news anchorpeople - with rare exceptions the most overhyped and overcoiffured people alive today. They're a major turnoff in foreign markets, folk. Finally, there's the soundtrack, which Yanni would turn his nose up at as being too insipid.
Redo the trailer, definitely. Redo the movie, maybe. Perhaps it wouldn't be a bad idea to recruit all the old cast from Trainspotting. Have McGregor as a suave but sleazy journo, Kelly Macdonald as a more competent and determined reporter, Johnny Lee Miller as a investigating detective, and Ewen Bremmer as the geek who works out what is happening with the virus. Last but not least: Robert Carlyle as the Bastard Operator from Hell. Watch him get his radge on as the virus hits his workstations and servers. I'd pay money to see that!