Once you have measured customer purchases using the RFM (recency, frequency, money) formula, the question is how do you drive loyalty with the information you hold. The chances are your customers would be happier, and therefore more loyal, if they felt your organisation cared about them as individuals, not just walking wallets …

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House rules Send corrections

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Friday 18th March 2011 15:48 GMT Snapper

Again?

What's with the SAGE plugs El Reg?

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