back to article iOS 7 SPANKS Samsung's Android in user-experience rating

On the heels of the release of Apple's iOS 7, the researchers at Pfeiffer Consulting – a firm whose tagline is "Quantifying the Intangible" – sought to answer one simple question: "How good is it really?" To Pfeiffer, competition in the smartphone market is about software, not hardware. "Take any recent top-of-the-line …

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  1. Big-nosed Pengie

    What a load

    Let's see the same comparison using vanilla Android instead of Samsung's bloated abomination.

  2. raving angry loony

    Marketing vs Research

    I note that Apple has pride of place on their home page in the "some of our clients" list, and Samsung is nowhere to be seen.

    Given recent experiences with Samsung's Android and former experience with iPhone software, I would perhaps be willing to be convinced that Apple IOS is a "better user experience" than Android by Samsung. For certain target users at least, since "user experience" is so personal, and very much task dependent.

    I'm not willing to be duped by clever marketing masquerading as "research". This piece of work handily fails most smell tests I've come up with, starting with absolutely no information about "who paid for this study". This group doesn't work for free, yet I see a startling lack of details about who really paid for this "research". That would just be the beginning.

  3. Anonymous Coward
    Anonymous Coward

    Bias

    A quick biased unverified search finds:

    1 The head of Pfeiffer was head of Apple France for ten years.

    2 They have a history of reports favourable to Apple.

    'Providing employees with 30-in. computer monitors can boost worker productivity at companies where 17-in. or 19-in. monitors are typically used, according to a French consultant hired for a study sponsored by Apple. '

    Guess who that French consultant was.

    another

    ' a benchmark report conducted for Apple by Pfeiffer Consulting '

    etc etc

    3 They appear to be French.

    1. Mike Taylor

      Re: Bias

      It's an appalling piece of puffery. Not worth El Reg's time. Not at all sure what the methodology is - what one anonymous person thought, apparently.

  4. Phil O'Sophical Silver badge
    Coat

    They missed a test

    Android doesn't make your phone waterproof.

  5. 42
    FAIL

    Apple Fanboys

    Are so religious in their fervour they will ignore the many problems. The iphone 4S i have is the worst mobile phone I have ever owned. Poor battery Life, mysterious intermittent loss of entries in contacts file, personal hotspot that disappears erratically.

    It seems the source of the report are basically paid Aplle shills. What a shock.

  6. We're all in it together

    I've spent millions on my own research

    Out of the various ecosystems tested none are intuitive when the battery's flat.

    When fully charged I was unable to dial out on any of them due to not having a small enough pin to open the sim tray and place a sim in.

    I couldn't work out how to track 3d printed rockets on any of them.

    When typing spilling chucker none corrected.

    I was unable to download one particular os due to sheer volume of downloads.

    I was unable to download one particular os due to it being fragmented and not available.

    Another was unavailable due to the company not supporting it's hardware anymore.

    I spent a whole year finding apps on one due to the sheer size.

    Ditto.

    I spent 6 minutes on another due to no apps available.

    Call quality was rubbish on all due to me living in a lead lined cave.

    My research paper isn't available as I have no Internet.

    Typed on my psion organiser II. Please can I have a qwerty keyboard for Xmas?

  7. Big_Boomer Silver badge

    iDIOTS Operating System

    Have just been given an iPhone5 by my new employers. Asked for a Droid but was offered a Q10 or the iPhone. After several days I have to say it is a very simple interface to use and mostly pretty intuitive (iOS6). However, I would still prefer almost any flavour of Android due to iOS being much too locked down. I can't run a WiFi Analyser, I can't download files from Dropbox to the phone storage and it wants me to use something called iTunes which i don't want, will never want and refuse to use. I read my books in ePub, listen to music in MP3 and refuse to sign up to anything that uses any form of DRM. I can see that some people would prefer iOS but not for me. For my personal phone I think I may try one of the more recent flavours of Linux next, but more likely I'll end up with Android again.

    1. Steve Todd
      Stop

      Re: iDIOTS Operating System

      Dropbox downloads to its own personal file space on iOS, the only thing you can't do is chose where it is going to put it (and why should you care?)

      You need not go anywhere near iTunes, and that has been the case since iOS 6 was released.

      iBooks handles ePub format books just fine. Use Dropbox or email to get the files on to your device and then open them in iBooks, easy.

      The native format for music is MP4 AAC, which isn't DRM'd, is an industry standard and is better quality than MP3 at the same bit rate. If you still insist on MP3 then it will happily play them, and there are many music apps in the store so you aren't limited to Apple software.

      There are limits on what you can do, but for the average user these limits are meaningless (you honestly think Joe Public wants to run a WiFi analyser?)

    2. Ian Watkinson

      Re: iDIOTS Operating System

      So sounds like your employer has locked down their phone to their specifications.

      All of what you've asked for is possible on the iphone. But not if it's locked down by your employer.

      Having tried both as an employee and as a personal phone, I like the bigger screen you can choose with an android phone, and Ingress, but that's about the only 2 key advantages over iOs.

    3. Anonymous Coward
      Anonymous Coward

      Re: iDIOTS Operating System

      Seriously no WiFi Analyser? damn! that is one of my most handy apps, when I am looking for a wifi hotspot if I am out and about it lets me track it down so I can get a better signal.

      It is the lack of a real file manager/storage and the limited media playback capabilities that really keep me away from iOS.. I don't get why with any android device I own, I can easily share media to the TV or other handsets with DLNA, but with my iPad I can't even play media from my NAS and I have to convert everything to a special format to play on the iPad... very annoying, all my Android devices play pretty much anything,..

      1. Steve Todd

        Re: iDIOTS Operating System

        DLNA is far from simple to get working as the standard has so many options and alternatives. Your TV set may support one variant, your phone another and never the twain shall meet. Apple created their own alternative in AirPlay and the DLNA crowd have been playing catch-up. If there's an AirPlay compatible device on the local network then an icon appears in your media app. Tap that and you're connected and playing on the remote device, simples.

        Special format? Well if you count MP4 as a special format ... And you don't even need to do that with apps like VLC. Likewise you can run Plex servers and play media back from that on your device, or iTunes and run that push or pull (ie. sending media from iTunes to a device, or the device requesting the media it's self).

        As for WiFi signal strength, it gives you that on the top of the screen when you connect. The only point at which a signal analyser is useful is when you're setting up a network and you want to know what band number has least interference. Even that is dealt with by modern base stations that look at activity themselves.

        1. JEDIDIAH
          Linux

          Re: iDIOTS Operating System

          AirPlay is just a proprietary mirroring format.

          Comparing it to DLNA is like comparing an Apple to a Banana.

          DLNA by itself tries to do all of the heavy lifting that is not addressed by AirPlay at all. The functionality of DLNA is addressed by various "apps". That includes playing more than just one subset of one particular video or audio format.

          You're also crowing about needing such a thing to get past the fact that device you are streaming to is unecessarily crippled. Otherwise AirPlay would be a moot point. You could just run Plex directly.

          It's "apps" that are superior to DLNA.

          1. Steve Todd
            Stop

            Re: iDIOTS Operating System

            However you look at it DLNA is a bad standard. Even the manufacturers themselves worked this out and came up with Miracast which is quite close to AirPlay in its scope and ambition. Doing heavy lifting on a low power mobile device is stupid, and that's mostly where the feeds are coming from.

  8. Anonymous Coward
    Anonymous Coward

    Settings -> General

    IOS has kept a lot of apparent simplicity by hiding its complexity further down. A huge amount of stuff has been bundled together in the dreaded General settings which is a real mish mash of unrelated stuff which makes it harder to remember where things can be found.

    Having said that, IOS settings are a joy compared to trying to do basic things like change time and date on my mum's Galaxy Europa.

    1. Select * From Handle

      Re: Settings -> General

      What so you are telling us that you are confused by the word Apps?

      Below is how to change date and time for Samsung GS3 and iOS

      iOS = Settings >General >Date and time

      Samsung GS3 (i am assuming its the same as Europa) = Apps > Settings > Date and Time

      You could even put the settings shortcut on your main screen if you needed to change the date and time that often. So the process could be shortened to: Settings > Date and Time

  9. Rusty 1

    Font

    For an organisation looking at usability they sure picked a nasty font. It's one of the very few that I'd rank as worse than Comic Sans. At least Comic Sans is readable.

  10. ijbp2468

    Why oh why?

    Why don't all android manufacturers just use the stock android experience? Updates would be pushed out to phones faster, people moving from Samsung to LG wouldn't be left figuring out a new experience.

    I sold my Galaxy S3 in favor of a Google Nexus 4 because i was fed up of the ugly Samsung interface and much preferred the stock android. Also i can get updates a few days after Google releases a new version of android not having to wait months if not indefinitely.

    1. monkeyfish

      Re: Why oh why?

      moving from Samsung to LG wouldn't be left figuring out a new experience

      Because they want to make it easier for you to buy another phone from them than buy one of someone else?

      Updates would be pushed out to phones faster

      Because they want you to buy a new phone. If your old phone did everything you wanted it to you would buy a new one, would you?

      1. Lamont Cranston

        @monkeyfish

        Those are some depressing truths.

  11. Anonymous Coward
    Anonymous Coward

    WP8 versus BB10

    The two at the bottom do seem to suggest that BlackBerry have been unfortunate. If, at OS 10.1, they are significantly better than WP8 and only a tiny bit behind Android, which has years of customer feedback, it looks like BB 10 could have easily overtaken Android and caught up with iOS. But, sadly, not going to happen.

    Please, Apple, do a phone with a proper keyboard, removable battery and SD card. Just for once, and even if it is expensive, try giving a certain niche of customers what they want and not what you think they should have. Thanks.

  12. Squander Two

    Objectivity?

    Rather than trying to fake objectivity, why not recruit people who haven't used various OSes and give them all the same tasks? See how quickly iPhone users can figure out a Samsung and vice versa, and how either of them fare with WP8; find people with old Series 40 phones, give them their first smartphone, and see how they do. That would be a more interesting result, I think.

  13. Anonymous Coward
    Anonymous Coward

    What...

    ....a load of utter bollocks. They might as well have just said "oooo, look, this one is SHINY!"

    Cognitive Load Comparison? The only load I'm thinking of here is brown and steaming.

    *Disclaimer : I'm only commenting on the "research" not the respective OSes - we all know the MS offering needs introducing to a captive bolt device. ;-)

  14. Tony Paulazzo

    I don't understand

    Why is iOS 6 & 7 listed? 7 is just a theme pack with some extra's thrown in...

    In addition, its lack of customization contributed to WinPho's poor showing in user-experience friction, as well.

    As opposed to ios' inability to change anything you might not like? (locked in browser, user selected colour combinations, missing widgets, not allowed VLC, no fullscreen Safari for ipad, no onscreen customisation aside from folders etc etc etc).

    Also, I think Fandroids like to bitch more than iTards.

    DISCLAIMER: I own an iPad3 (with iOS7 - which I like) and Cyanogen rooted HTC Sensation (running Jelly Bean 4.2 so sweet).

  15. MrE

    The new inconsistent Operating System (iOS) looks like it's been designed in a meeting where loads of ideas have been put forward and just implemented without a UI designer being consulted. If you want to develop for Apple equipment you have to buy Apple, when will people see that this is a monopoly even greater than that of Micro$oft? I'd be more than happy to use OS X if I was able to use a machine of my choice to run it on, but then OS X would require device drivers etc. wonder how well it would fair against Windows then. At least M$ only had control of the OS.

    1. Anonymous Coward
      Anonymous Coward

      "a monopoly even greater than that of Micro$oft?"

      Another moron who does not know what a monopoly is.

      The rest of the rant is equally uninformed.

  16. Miek
    Coat

    "While experienced users may find this embarrassment of riches stimulating, there is no doubt that this approach contributes significantly to the overall cognitive load of the operating system, and can make it overwhelming for casual users." -- Don't touch me you filthy casuals!!!!

  17. Anonymous Coward
    Anonymous Coward

    Typical bull

    Two options:

    1) Have your provider think for you, tell you "what to wear", where to go, a one size fits all approach.

    2) Think for yourself and have the ability to express your individuality. Take time to understand what you're doing/using and weight up the benefits.

    Sheeple choose option one with the mistaken belief that they have a superiority.

    A handset set is a bit if hardware. It can run practically any OS which can be made to look any way you want it. The skill is not in designing one fits all approach. The skill is offering a tailored fit by giving a wider range of options. It can only be described as sad if you are either too stupid or don't have the time to learn how to use your device and the options available to you. I can not respect someone who does not take the time to learn.

    Stop listening to the hype, stop being a sheeple. Chose choice, chose style, chose individuality. Don't chose to be a clone. You will receive a higher level of respect. Far higher than being seen with a fisher price toy.

    1. Vic

      Re: Typical bull

      > Chose choice, chose style, chose individuality. Don't chose to be a clone.

      Isn't there supposed to be something about heroin in there?

      Vic.

  18. Paradroid

    **In addition, its lack of customization contributed to WinPho's poor showing in user-experience friction, as well. "The user interface in general is not conceived to deal efficiently with the dozens and dozens of apps smartphone users want," Pfeiffer writes**

    This is true, and in my mind the fix is simple - multiple start screens, ideally with the ability to colour code each one individually. I think that would be a huge improvement to Windows Phone yet Microsoft refuse to look at it.

    I have owned all three mobile platforms (but WP7.5, not 8) and am not surprised by the winner, but I am surprised by WP coming in last place, I thought it was mostly a great phone OS. The problems are in app support and Microsoft's stupidly slow rate of improvement to it.

    1. Anonymous Coward
      Anonymous Coward

      How do you find one app among the many you have installed on your iOS device?

      Search, or flick backwards and forwards through the screens and folders as you have organised them

      How do you find one app among the many you have installed on your Windows phone?

      Search, go up and down a long screen ordered as you like, or an alphabetical list - on which you can jump to the initial letter.

      I think while Windows phone 8 loses out on the folder aspect, that alphabet listing is a good thing.

      1. Squander Two

        Folders would be nice in WinPho, yes, but you have to wonder about "researchers" who look at an OS that allows users to put exactly what they want where they want and what size they want on their start screen and describe it as "a lack of customisation". Tried removing an icon you don't want from iOS? Good luck with that.

      2. Anonymous Coward
        Anonymous Coward

        This is true plus pinning whatever you want to home screen.....wp does suck for customization simply because they are missing some features that are badly needed i.e. Fully customizable tones and alerts, ability to manipulate multiple tile colors instead of just one theme color, volume controls for media, alerts, tones etc. Other than these missing features though i would not consider wp8 to be less regimented than ios.

        1. Squander Two

          Volume.

          I see a lot of complaints about the Winphone volume control. I have mixed feelings about it myself. Probably the only thing I really hated about my old Nokias was setting the phone to silent because I was in a meeting or in the cinema or whatever and then having it beep loudly at me because I'd only set calls and emails and texts to silent, not the bloody calendar. Having one overall volume control is inflexible in some ways, but it is an improvement over that.

        2. Anonymous Coward
          Anonymous Coward

          in light of the wall of jargon in the fellow traveller "research" company's paper, one could mischievously suggest that removing the ability for customization is designed to reduce the cognitive overload - for the benefit of the user.

          to give a bit of colour variation on my phone I mix in the coloured tiles - music, games, third party programmes so they alternate with the theme coloured ones - gets a bit Mondrian if you also vary the tile sizes.

      3. stuff and nonesense

        Find apps? - Spotlight Search

  19. Ben Rosenthal

    "taking into account the context defined for these benchmarks: day-to-day user experience of an average, non-technical user."

    None of this really applies to me then, I'm anything but average.

    As you were iDrones :p

  20. Moosh
    Gimp

    Personally, I've always felt that apple users are just more accepting of faults, flaws, problems, being raped by fat corporations, etc. Etc.

    Everyone I know who uses android criticizes it in some way. I don't think i've ever heard an apple owner complain about ios. I don't think this is because ios JUST WERKS or because android is shit. I think its because android users don't like settling for sub par apps, usability, hardware, etc.

    Not to mention the fact that the average apple user doesnt even know what the fuck torrenting is, never mind understanding the possibilities of using a unix system. iPhone owners tend to use their machines for facebook, instagram and twitter. Android users do, too, but there are more people who want to do other things as well.

  21. Smarty Pants
    Happy

    iOS7 must be better

    it makes your phone waterproof

  22. David 138

    Not a big fan of Samsung's version. Really it should compare Nexus 4.

    Personally im not a big fan of the crap all over my desktop approach to things, but it does make IOS easier to understand for the retarded who seem to flock to the OS.

  23. heyrick Silver badge

    Obvious balls

    One specific version of Android and TWO of iOS?

    Here - try this. iOS7 looks like crap compared to 6. Neither can multitask correctly, which is jarring when you are used to Android apps being capable of doing stuff in the background. The iOS onscreen keyboard is quite nice on an iPad Mini, but the inability to reflect upper and lower case is startling, and I'm surprised there is no swipey-typey. The other day I "lost" a 1Gb file. I used Open In but made the mistake of assuming I could do something else while iOS copied the file. The software didn't look in Inbox so I needed iTunes to sort it out. ITunes is a huge bloated turd in a cesspool of like. It would be much better to be able to plug the thing in as an MTP device. There is Bluetooth but it only talks to Apple. Otherwise I have to email photos to myself. It is 2013, this is ridiculous.

    If I had to pick, my favourite would be iOS6, but I think that is note due to how I use the iPad than the OS itself. Certainly, itisn't perfect.

  24. Matt_payne666

    UX Consistancy....

    I wonder if they got the same user to delete an email in iOS6&iOS7?

    then I wonder if they asked someone to do the unheard of task that is deleting a single email, then deleting a single text message?

    iOS6 - delete sms or email - swipe to the right...

    iOS7 - delete email - swipe to the left, to delete sms - hold then swipe down...

    winpho - delete any entry in any app - hold the desired entry.

    iOS 7 - readability - seriously more difficult than ios6, winpho8 - legible

    Icon uniformity - winpho8 all default apps use the same iconography/text coulours

    iOS buttons, or text some one colour, some another... this doesn't make buttons too easy to distinguish...

    Im pleased that my iphone is just used as a car phone for music/navigation, my partner, she is not enjoying the new makeover of her iphone....

  25. Anonymous Coward
    Anonymous Coward

    It would be great if those guys started to understand how WP8 was designed and works...

    1) "Absence of pervasive notifications"? You don't need a separate screen in WP8, tiles do notifications themselves. That's why tiles exist in the first place. You don't need to swipe, you just look at what the tiles say or display.

    2) Is lack of a background image an issue? I set my Galaxy to get a pure black background and get rid of intrusive background images! I do not need to show any ugly baby or ugly cat when I turn on phone!

    3) "No way of customizing tiles"? App developers can choose if use the system colors or their owns. Most well written apps let the user decide. Nokia tiles comes in purple, some MS tiles comes in blue, gray or red. Other apps use different colors or icons.

    4) "Inefficient use of home screen estate"? Tile size depends on what kind of notification display you like. Tiles are not just icons to access applications, tiles conveys notification and informations. That's why some tiles are larger and other are smaller. I believe it's much more inefficient to use a Windows 3.1 Program Manager interface just to display a bunch of icons and little else (hey, but they're so colorful and there's the background image, cool!). WP8 makes the best use of screen estate - and with a uniform UI.

    5) "Advertisement on home screen". My unlocked Nokia device came with no advertisement at all. That's probably something the carrier did to get some money in exchange of the subsidy - it's not a WP8 feature - and I guess some Androids may have that kind of crapware installed as well.

    6) App folders? In WP8 you navigate app alphabetically. Just switch to the app list (swipe left) and touch one of the boxed letters (at least one is always available at the scren top). Touch any letter from the list and the apps starting with it are shown. Or you can search from there. Who needs folders? Someone on PC still organize app into folders as it was done in Windows 3.x Program Manager? Or just use "type and search" to find and launch an app?

    While I would have given 1 to the almost useles "search" button (I prefer by far the Android "settings" button), and the lack of a quick access to useful settings (wifi, bluetooth, etc.), and lack of a quick way to close applications.

    If those guys would like to test UI, they should start to understand and learn how an UI is designed to work. Sure, WP8 UI works in a different way than iOS or Android, you may like it or not, but you can't just say "it's bad just because it's different and I didn't learn to use it - and also I can't put my baby/cat/dog/hamster as the background image!". Otherwise it's just like saying that OSX UI is bad because it isn't like Windows one.

    1. Squander Two

      Re: It would be great if those guys started to understand how WP8 was designed and works...

      Damn straight.

      "Inefficient use of home screen estate"? The whole point of the WinPho home screen is that it is completely customisable, meaning that any inefficiency in its use is by the user, not the UI. iOS, meanwhile, comes with a load of shite that I don't want to use, am not allowed to delete, and whose icons I am not allowed to remove from the home screen. That's inefficient, and bloody annoying too.

      "Absence of pervasive notifications"? My screen is showing, right now, incoming emails and texts, my friends' Facebook updates, replies to my own Facebook updates, missed calls, my calendar, and two weather forecasts. I thought they were notifications, but maybe they don't count if they're not Apple.

      "No way of customizing tiles"? This is just laughable, an outright lie so big I'm amazed they even thought they might get away with it. I've got contact tiles for my wife, daughter, and two best friends here, and they all show pictures that I chose -- they can grap their profile pictures from Facebook or wherever or I can pick my own -- and can be made any of three sizes. Then I've got a calendar tile from the "Week View" app, which allows me to use up to three or four different tiles, to choose their colours, to choose their size, and to choose what's on both sides of each tile, with loads of different display options. Then I've got two weather tiles, one for each of the locations I commute to (I had five running while I was travelling around Europe over the Summer), each of which has, again, three or four different display options and comes in three different sizes. But, apparently, there's no way of customizing tiles. Really, what the utter fuck?

      Background image? Where would that go? The tiles fit snugly together. If there were a background image, it would be almost invisible.

      > the lack of a quick access to useful settings (wifi, bluetooth, etc.)

      Fair point, but there's an app for that.

      1. Anonymous Coward
        Anonymous Coward

        Re: It would be great if those guys started to understand how WP8 was designed and works...

        Windows Phone sucks big time. Sure there are a couple of people from Microsoft here defending it, but consumers vote with their wallets, and 3% marketshare that's declining is the real Windows Phone story.

        1. EPurpl3

          Re: It would be great if those guys started to understand how WP8 was designed and works...

          I do not own a window phone and I use a Android, though, I will defend Windows phone. Microsoft is new to the competition, this is their first OS for a smart phone, Apple already did 7 OS's. Microsoft yet did not have so many applications in app store because they are new but they may catch up. Have you ever used a iPhone 1? Trust me, windows phone os is 1000 times better.

          Good good Microsoft.

          1. Anonymous Coward
            Anonymous Coward

            Re: It would be great if those guys started to understand how WP8 was designed and works...

            MS is not new to this kined of competion since it had several Windows Mobile releases before Windows Phone. But it is true with WP it made a bold effort to rethink the UI in whole different way (up to making the mistake to try to force it on desktop users as well). On a smartphone I like the "tile" concept - every application gets a chance to control what is displayed on the home screen by its tile, while tiles ensure UI is uniform enough without having widgets so different from each other they look ugly when shown together on a screen.

            Sure, there are less applications - but how many applications a user really needs? That paper says "dozens and dozens", but I'd really like to measure how many applications the average user really uses frequently - and how many just occupy memory and screen space, collecting virtual dust.

            What is more important is if the applications you need to use are available or not. I don't care if there are two billion games apps available, but for example I need apps for my flights check-ins, or a good map application with offline maps to drive in foreign countries easily and cheaply. Others may want as many games as possible - it's up to the user to choose the device that fits best it needs - but the sheer number of available apps says little.

            I wouldn't say OSX is a bad OS because there are far less applications and games than for Windows. As long as you can have all the application you need there are other criteria to select what is the best OS for you.

        2. Squander Two

          Re: It would be great if those guys started to understand how WP8 was designed and works...

          Anonymous Coward,

          If someone disagrees with you, that doesn't mean they're being paid to do so. If only: it'd be such easy money.

          To address your actual point, insofar as you have one, I'm not for one minute suggesting WinPho is a huge success, or that it will be eventually. That's immaterial. But, even if it dies a flaming commercial death, that won't change the fact that it had a highly customisable home screen.

      2. Anonymous Coward
        Anonymous Coward

        Re: It would be great if those guys started to understand how WP8 was designed and works...

        > Fair point, but there's an app for that.

        They just give access to the settings page, AFAIK there's none able to turn for example wifi on and off directly. I guess it's something pretty simple to add to the OS itself, and can't understand why it wasn't added in GDR2. There are also the proxy/VPN issues that should be addressed in the "enterprise pack" next year, but they limit a lot usefulness in a business environment.

        But these are real WP8 defects, while most of those pointed out in that comparison are just different design choices, and often more modern and practical than the other OSes.

        1. Squander Two

          Re: It would be great if those guys started to understand how WP8 was designed and works...

          > They just give access to the settings page, AFAIK there's none able to turn for example wifi on and off directly.

          Can any phone do that? I'm not familiar with Android, but iOS doesn't have a switch on the front screen for wifi; you have to go into the settings. On my Lumia, I press one tile to access wifi, and it takes me directly to the wifi on/off switch. Same for Bluetooth, cell, and flight mode. So that's actually slightly more direct and quicker than in iOS.

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