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back to article Candy Crush dev stuffs EU 'candy' trademark down gob

The company behind the wildly successful Candy Crush Saga mobile games franchise already has its mitts on the European trademark for the word "candy" and is now awaiting approval for its application for the same thing in the US. "We have trademarked the word 'CANDY' in the EU, as our IP is constantly being infringed and we …

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    1. Cryo
      Reply Icon

      And their game was only successful because it was a generic clone of another successful game. A year or so from now, most of their players will have move on to whatever generic game becomes popular next, and the chances of it coming from them are rather slim.

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  2. Anonymous Coward
    WTF?

    Eh ?

    Don't Candy make exploding washing machines ?

    http://www.which.co.uk/news/2011/03/more-exploding-candy-washing-machines-248906/

    I would have thought Candy already have that trademark.

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  3. thomas k.

    What about Hasbro?

    Good it only covers games on mobile devices, that probably means Candy Land is safe. But what if Hasbro wants to develope a version of their game for mobile devices, would they not be able to call it Candy Land?

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  4. Avatar of They
    FAIL

    Who cares???

    It is a game designed around Capcom? or Konami or something similar game Bejeweled and not a very good rip off.

    All they did was add the fact you can pay for upgrades or actually pay to progress. And because the world is filled with morons they are actually getting stupid people to pay for it.

    Having looked at their sequels, the pet on is the same as an old spectrum game I used to play about coloured bricks in a certain order to clear the screen, in fact I have an old XP game that is the same idea.

    The other with witches is identical to a game I have on Linux distro's from way back with penguins.

    King.com haven't done an original thing yet. Just a shame too many stupid people pay.

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  5. T. F. M. Reader
    WTF?

    Bathrobes? DVDs?

    Does this mean that no one can market candy apple red or candy pink bathrobes anymore? A lot of people, including some famous designers, may object (I just googled for fun).

    I assume films with "candy" in the title (or as the first name of someone in the cast) can still be released. Someone tell Robert De Niro et al. to change the title of Candy Store (maybe to Candy Crush as it is a thriller?) before it's too late.

    Seriously though, I do realize that one can trademark a word in a particular context related to a recognizable product. But what does the stupid game have to do with bathrobes or DVDs, FFS?

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  6. Anonymous Coward
    Anonymous Coward

    Just to confirm...

    Here's the European TM registry entry for 'Candy' in the field of software:

    http://oami.europa.eu/eSearch/#advanced/trademarks/1/100/n1=MarkVerbalElementText&v1=candy&o1=AND&c1=CONTAINS&n2=GoodsServicesDescription&v2=software&o2=AND&sf=ApplicationNumber&so=asc

    King.com and/or Midasplayer (Skills) Limited own 'Candy Crush Saga', 'Candy Crush' and 'Candy' together with some logo versions.

    However, remember that TM registration is just that - registration, NOT examination or 'grant'. There is *no* presumption that these TMs are valid, just that they are registered as indicators of trade by the applicants in each case.

    It's worth noting that a lot of Candy-game TMs seem to appear with dates that follow Candy Crushes success. - this indicates King.com might have a point, and also underlines the fact that registration does not mean validity...

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  7. Faye B
    Alert

    Toilet humour

    If your want a game that will be played on the toilet, shouldn't it be called Gummy Bears Saga. (http://www.theregister.co.uk/2014/01/20/haribo_gummy_bears_implicated_in_gastric_exorcism/)

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  8. kevin king

    Seems they are going after low rent games today "the Raven Banner" http://www.rockpapershotgun.com/2014/01/22/king-are-trying-to-candy-crush-the-banner-saga/

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    1. Anonymous Coward
      Reply Icon
      Anonymous Coward

      Counterclaim

      Star Saga 1 released on Apple2 in 1988, and used subsequently in many video game titles. That one's from EA, others from Square Enix. Neither are low rent publishers. Also tempted to complain to the ASA about the misleading use of the word 'Saga' in the C-game. It doesn't appear to have much of a story, unless that's an additional DLC.

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  9. john devoy

    confused

    I'm a little confused, from videos I've seen Candy Crush is nothing more than a bejeweled clone with a few tweaks; this means King feel its fine to rip off other people...but not ok for anyone to even appear to be doing it to them.

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  10. diadomraz

    In the context of video games how will their Candy relate to http://donkeykong.wikia.com/wiki/Candy_Kong

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  11. Mark 85

    So the phrase "eye candy"

    will need a royalty to be paid? Meh... a pox on them.

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  12. Santaclaus

    In app purchase

    Surely King should be patenting £69.99 for a one time use get out of jail free card

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  13. davefb

    what was that game again?

    "Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land"

    tbh the only surprise here is that there wasn't the words "Clash" or "Clans" in the name..

    oh , gamasutra mentions this..

    http://www.gamasutra.com/blogs/JasPurewal/20140121/209020/Lets_talk_sense_about_game_trademarks_King_and_Candy_Crush.php

    No need for any King.com 'candy' tm. that breaks Apples rules..

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  14. Graham Marsden
    Trollface

    Can I trademark...

    ... iCandy?

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  15. Breen Whitman

    We call Candy/Sweets Lollies in New Zealand.

    I some contexts it has other meanings such as "Can I lick your Lolly", buts 99% of kids in NZ would ask mum for some money to buy some lollies at the corner shop.

    Candy is the name of a brothel in town.

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