back to article Microsoft to open Windows Stores inside 600 Best Buy locations

Not content with operating 68 dedicated retail stores, Microsoft has partnered with consumer electronics retailer Best Buy to open store-within-a-store outlets at more than 600 Best Buy and Future Shop locations in North America. "It's something that has to be seen to be believed," said Microsoft chief marketeer Chris …

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  1. deadlockvictim

    The formula worked well with Zune

    How could it fail with retailing?

    http://www.theonion.com/articles/thousands-wait-overnight-at-microsoft-stores-for-s,2357/

  2. Howard Hanek
    FAIL

    Spread the Failure?

    When your two newest flagship products are failures AND overpriced you have no choice but to go to direct sales.

  3. MissingSecurity

    So a company who's losing market share has partnered with a company who's losing market share, by putting a store within larger store.

    I think my company makes some stupid decisions, but man, a day in the life of these guys must be like working in different reality.

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