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back to article The official iPhone actually runs Android - in Brazil

Apple has lost the rights to the trademark "iPhone" in Brazil to a local manufacturer which makes an Android phone called the iPhone NEO. Yesterday the Brazilian Trademark and Patents Office rejected Apple's claims to the trademark "iPhone" in the category of telecoms and the category of electronic devices. "Registration …

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My guess is that the makes of the iphone neo in Brazil will probably be willing to take a small chunk of the billions of dollars Apple have to give up the iphone trademark.

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karma

Just change your phones name

Not that big of a deal.

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Childcatcher

What's in a name?

I wonder did they trademark Jesus Phone, might be a tough one to get past them in a strongly catholic country...... But no-one would be in any doubt what the product was.

I wonder if they export those android iphones? maybe its a nice metal case with some fruit above it on the back, or possibly just a picture of some rainforest on fire.

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Anonymous Coward

Android fans will ge their teeth kicked in and by Samsung

Samsung's team pushed very hard in 2012 to get their "market share" numbers up to sail past Apple's iPhone in order to ride their new found momentum into 2013 and into all-new territory with a new operating system. That will sting Google's Android whose only star player is Samsung.

Thats right! A new Korean report states that Samsung is going to try a breakaway move from Google with its own operating system and perhaps a new Samsung Store for online shoppers. Now that Samsung Electronics has emerged as a global smartphone leader, it must correct its one glaring weakness: Software. Samsung is reported about to introduce its very own operating system at the Mobile World Congress at the end of this month. Samsung will showcase a high-end phone running on the new OS to a closed group of clients.

Samsung officially announced that it plans to release the phone within this year.

And poor el-Reg cant bring you the news because they're too slow milking click-throughs working up the Fandroids against Appletards.

Tsk tsk tsk

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Stop

Re: Android fans will ge their teeth kicked in and by Samsung

You do know that Samsung already has its own App Store type thing, don't you? But it is android apps in there.

Are you suggesting (leaking?) the idea that Samsung has invented a new os on the quiet but has enough debs and apps to take on google / apple?

No wonder you are AC.

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Re: Android fans will ge their teeth kicked in and by Samsung

Or did you mean their Bada system? (If so, not new, not secret, reported openly)

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Re: Android fans will ge their teeth kicked in and by Samsung

It's gonna be called sOS.

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Bronze badge

Re: It's gonna be called sOS.

That wouldn't happen to stand for:

same Old Shit,

now would it?????

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Bronze badge

Re: did you mean their Bada system?

ITYM Tizen - Bada has been in production since 2010.

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Silver badge
FAIL

Brazilian electronics maker Gradiente applied for the trademark "iPhone" in 2000

So who says Apple doesn't plagiarise repeatedly?

Apples logo and name were 'borrowed' from competitors when it could only afford half-page adverts in the BYTE magazine.

Now a COUNTRY has proved that Apple missed the mark by several years.

They should have done a Walmart - paid off officials in South America.

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Just a Remminder for British

To Ones that do not remember, the "Brazilian" Gradiente is the one that both Garrard in the late 80'...

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Happy

I'd like to thank everyone in this thread for making my point for me.

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Bronze badge
Trollface

@Dana W

quote: "Remember, this is where the Android (and Windows) fanbois come to play.

ANY attempt to defend Apple in any way will meet with the total disapproval of the Android children, and ther true revealed faith.

----------------

I'd like to thank everyone in this thread for making my point for me."

I'd have to say that your comments do seem to fly a little close to "true revealed faith" territory themselves, you know. Are you implying that a trademark applied for in 2000 should be nullified because another manufacturer created a product with the same name in a different country, seven years later? The first iPhone was released on June 29, 2007 (according to wikifiddlers, anyway), which is definitely prior to the grant of trademark, but is seven years after the application by Gradiente.

On a purely logical basis, the trademark and patent system would have to be first come, first served. Since this is what has appeared to happen in Brazil (2000 is definitely before 2007, when Apple applied), I can only assume that you are advocating that large companies should be able to shortcut the system because they have done something in an entirely different jurisdiction? Are you implying that the US Trademark granted to Apple should have precedence worldwide?

I'm sure you are a very nice person, but you do appear to be (deliberately?) ignoring some of the basic facts of this story in your rush to tar anyone who disagrees with your (implied) opinion as some sort of mindless "fanboi" of an alternative phone operating system. I hate to be the adult in the room, but an OS is just a tool the same as the phone itself; the issue here is one of naming rights not hardware capabilities, and I cannot honestly find fault with the way it has been handled. Brazil, as an independant coutry with sovereign rights, are at liberty to handle this any way they see fit. They have handled it exactly in accordance with their own statutes, and since Dec 2012 is contained within the 5 year period from 2008 (I note that article does not state the date in 2008 that marks the start of the 5 year period) Gradiente would appear to have satisfied their obligations to keep the trademark.

Lets see how the appeal by Apple turns out. That will speak volumes about Brazil's legislative structure, and tolerance to bribery, not this decision :)

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