"Sell Out": Stupid Microsoft Marketing Trick?
"It’s the latest proof that Microsoft has got its numbers completely wrong"
Or not. The "sell out" may simply be a scam. Just look at the comments of those who attempted to buy this thing on Saturday:
At best, only a couple of units were delivered to each store, and as can be seen, there are A LOT of pissed of Surface Pro customers who believe the "sell out" was simply a stupid Microsoft marketing trick.
Of course, the other possibility besides the "sell out" being a scam is monumental ineptness on a scale beyond comprehension by one of the world's largest marketing corporations. For the latter to be true, some version of the following conversation had to have taken place:
Microsoft Exec No. 1: "Gee, we just spent two billion dollars designing and manufacturing this thing and a billion dollars advertising the grand opening; how many should we ship to each store for the WORLD PREMIER GRAND OPENING?"
Microsoft Exec No. 2: "Oh, I don't know. One or two?"
Microsoft Exec No. 1: "Yeah, that sounds about right."
Naturally Microsoft is staying mum about this disastrous product release, so we'll have to decide ourselves. So, take your pick:
1. Monumental ineptness on a scale beyond comprehension by one of the world's largest marketing corporations.
2. Stupid Microsoft marketing trick.