Samsung mocks Apple lawsuit in SuperBowl teaser ad
Samsung has released a star-studded teaser video for its ad that will run during this Sunday's SuperBowl "El Plato Supremé", a clip that mocks patent and copyright litigation – and, by extension, its long-running adversary, Apple. In the video, funnymen Bob Odenkirk, Seth Rogen, and Paul Rudd are seen discussing ad ideas for …
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What's the point of an ad for a brand?
Perhaps you should ask the same thing of Apple! Their adverts for their computers were always designed to be "aspirational" and suggest that there was a justification for their excessive prices. They were always trying to sell a "brand" rather than a product.
Stupid is as stupid does...
Could ultimately be an ad for anything.... which means it ends up being an ad for nothing.
Obviously the advert was aimed way above your head. No need to feel bad. Most Apple users are fundamentally stupid - they buy Apple because they're intellectually challlenged and believe that it's "Easy to Use".....
Re: Stupid is as stupid does...
Mus be why I see so much Apple kit used by universities.
Re: Stupid is as stupid does...
@AlbertH
It must be terrific to be so intellectually superior that you can make such sweeping generalisations AND a) think you're smart and b) to expect anyone with an IQ greater than their shoe size to believe you and even praise you for it.
"Stupid is as stupid does" indeed.
@AlbertH
I think you'll find "Their adverts for their computers" , as you describe them, were ADVERTS FOR THEIR COMPUTERS. And you call Apple users stupid!
Aside from being untrue (Samsung outsell Apple even at only the high end; plus many Apple sales are made up of cheap products, like the older phones still on sale, not to mention other areas like mp3 players), I find this argument odd anyway. The cost of a phone is just as much a part of the product - any old fool can produce something if cost is no object, but delivering it at a cost that people buy is what takes the skill.
I mean, you might as well say "Most people would buy Apple, but buy Samsung as they make better phones". It's absurd to handwave away the latter part as an excuse, and spin it as Apple being better. Rather, the fact that Samsung deliver to customers here means it's they that have done better. The fact that a hypothetical Apple might do better in a hypothetical world where the phones were better or they weren't so expensive is neither here nor there.
Superbowl fans are busy right now.
There's a minor scandal going on in the world of handegg. The Raven's linebacker Ray Lewis has been publicly accused by Sports Illustrated of taking performance-enhancing drugs, after he was caught trying to find a source for growth hormone. He then proceeded to dig the hole a little deeper by claiming that no less than Satan himself, old red-and-horny, was personally responsible for this slander upon his reputation. The accusations leveled no less than a week before he is due to receive a 'Lifetime of Inspiration' award from a prominant Christian sporting body.
It's all of dubious foundation right now - speculation based on what may be just circumstantial evidence. Only time will see if the accusations are indeed true or not, but it's already got the fans of the sport divided.
Re: Superbowl fans are busy right now.
I'd be more worried about him stabbing someone after a trivial argument.
Which of course one does not have to be worried about because it he was found COMPLETELY INNOCENT in a COURT OF LAW of ALL CHARGES except the ones about obstructing the course of justice and concealing evidence.
Why not a Galaxy Fridge as that is what they will be back to selling in a year or so when Motorola, Sony or someone else come out with the next best Android phone.
think differently and at tangents
given the bloating of OS to make phones smarter (and harder to just make calls on ) how about a salute to the past and something big ? A software equivalent to the Ford Galaxy ? Oh, sorry , all ready done by ${your favorite target}
Ask Galaxy owners if they would definitely buy a Samsung device next time - probably 10-20% would.
Ask Apple owners if they would definitely but an Apple device next time - 80%+ would.
This game is Apple vs Google - Samsung are a pawn and when people move to 'whatever next' they will see a huge drop in revenue and across the board as so much of their revenue is dependent on mobile now (i.e. selling screens, flash, CPUs) and they tried to screw Apple (their largest external customer) and who else would buy from them.
Let's assume Motorola make the next best phone - Q: would you buy chips, flash and screens from Samsung (a competitor) or someone else? A: Someone else.
ah
And you obviously pulled those numbers out fo the arse of the magic elephant as I highly doubt they could have come from anywhere else.
Are you enjoying your extra row of icons and getting lost all the time?
Re: ah
Try doing a bit of research. Enjoying your malware and iOS users now have Apple Maps and Google Maps and before you get too smug:
http://au.news.yahoo.com/technology/news/article/-/15610781/police-warn-of-safety-concerns-from-google-maps/
Re: ah
84% - see: http://www.telegraph.co.uk/technology/apple/8915861/Apple-iPhone-users-most-brand-loyal.html
Read it and weep.
Re: ah
60% for Android and if you said a Samsung running Android it would be even less.
Re: ah
I'm surprised 60% even know they have an Android. Of all the Android users I know some have Kindle Fire's which really are almost proprietary and more locked down than iOS etc. Others have a mix of cheap Android phones and tablets but most use them for little more than calls + text and many have no data tariff <lol>.
Re: ah
I have a question for the Non-Anonymous cowards: This is an observation that could be wrong, but out of the Apple, Microsoft, Linux fans...more Apple fans than any of the others seem to post as an Anonymous Cowards. Why? If they are so proud, then...well you understand where I'm going.
For the people that think Samsung isn't advertising anything here, well, I sort of agree. However, I think that the advertisement is solely a mockery of the USA's USPTO and regulations around it. To that I say, BRAVO! Now make it stick!
Brand loyalty
I see this as part of the attraction of the Android ecosystem. When the time comes to change my Galaxy, I can stick with Samsung or, if there's a better offering from another manufacturer, I can switch and still keep almost all the apps I'm familiar with. This gives rise to competition, which has a history of generating better products. Because Apple can rely on a high degree of loyalty from their users, they are under less pressure to innovate.
@Original AC
Well, limited sample size it may be, but 100% of the S3 users I know (13 people at work, 3 in my immediate family) intend to consider Samsung droid devices when their existing contracts run out (in around 16 - 22 months).
I went from an iPhone 4 to an S3 and have been fully satisfied. I know of three other people who have done that and only one person who went from an S2 to an iPhone 5.
Let's assume Motorola make the next best phone - Q: would you buy chips, flash and screens from Samsung (a competitor) or someone else? A: Someone else.
Are you saying apple users stick with apple when the phone is not the best, simply because it is apple?
Surprisingly honest if you are. (And, as I have said elsewhere, I have both sets of devices at home).
Re: ah
84% - see: http://www.telegraph.co.uk/technology/apple/8915861/Apple-iPhone-users-most-brand-loyal.html
Read it and weep.
Nothing more recent? Like since the S3 came out?
Re: ah
The point is people are more brand loyal to Apple - Samsung is just another Android phone. When it's due for an upgrade the user may as well buy a HTC, Asus, Motorola, Sony or one of many, many more.
So what are the chances of someone buying a Samsung Android phone today definitely buying another Samsung Android phone in 2 years time. It all depends firstly on whether the user sticks with Android (perhaps 60% would - or should I say 40% would not). Then how many of those would commit say in the next 6-12 months to definitely buying a Samsung when it's due for renewal - let's be generous and say half.
So 100 people buy one today - 60% would be prepared to buy Android - so that's 60 people left. Of those half may commit to it being a Samsung - so that's 30 - i.e. 30%.
Re: Brand loyalty
"Because Apple can rely on a high degree of their users having invested good money in apps and are therefore locked in if they want to continue using them, they are under less pressure to innovate."
There. Fixed it for you.
I agree with you totally, though - being able to carry apps across one one phone/tablet to another, even if it's from a different manufacturer, is definitely a big advantage of the Android ecosystem.
Re: @Original AC
Apple users stick with Apple because either the phones are the best or close enough - plenty of people still buy the older models so it's not just about having the newest shiny. They also value the service and support - I've owned Samsung and found it almost non-existent. They value the better security and usability of the devices (most do not need to re-ROM) and the fact Apple still support old handsets like the 3GS after getting on for 4 years so the lifetime cost is probably lower.
Contrary to the belief that all Apple users are frenzied upgraders I know plenty of people still using a 3GS day-in-day-out and apart from a few features it doesn't support and a few scratches it's still a perfectly good phone. I've seen Android handsets unsupported within a year of purchase and having to get into arguments with carriers about who is responsible etc. Joke.
So - yes - I can perfectly see why 80% of people would almost certainly buy another iPhone.
Re: ah
I'm a iPhone and iPad owner, and am not an AC, but neither do I feel the need to ridicule someone else for what choice of phone / tablet they own either, so I guess that makes me a rarity around these parts then?
Re: Brand loyalty
Don't see how people can genuinely say that about innovation - Apple innovate and the others copy - that's what started this whole issue. Apple did it - Samsung copied - now Samsung are trying to mitigate it - clever tactic perhaps but does not get away from the fact Apple did the iPhone and iPad first. Yes there were smartphones and tablets but not as we know them today.
The iPhone 5 is basically about the best phone you can buy - I'm not saying there are not good Android or other phones as well but the iPhone 5 is still a cracking phone. Considering the S3 is only about 20% / £100 cheaper - what's that a few quid a month over a 2 year contract - pretty irrelevant. Look at the new Blackberry - £30-40 cheaper - going to be a hard sell that one.
Apple service, support and longevity easily outweighs the price difference.
Re: ah
S3 is a decent enough phone but nothing someone else could do not and probably will - cheaper.
Nexus 4? Sony? Lenovo? Nokia even if they had not put too much into WinPho. Point is Samsung are riding a wave for now - they make the cash selling the handset but that's it - there is no loyalty to Samsung specifically - if anything it's to Google.
Re: Brand loyalty
"I see this as part of the attraction of the Android ecosystem. When the time comes to change my Galaxy, I can stick with Samsung or, if there's a better offering from another manufacturer,"
Good for you - not good for Samsung is it?
Re: ah
Android Malware:
http://www.pcworld.com/article/2018388/android-devices-in-u-s-face-more-malware-attacks-than-pcs.html
Re: ah
More Android Malware:
http://www.itpro.co.uk/645244/trend-micro-five-times-more-malware-found-on-android-devices-than-pcs-in-2012
Re: ah
Android Secure - think again?
http://www.neowin.net/news/android-malware-to-reach-1-million-cases-in-2013
This is the Android achilles heel and Google seem either unwilling or unable to try and resolve. I really can't believe if people KNEW they would be so keen to buy Android devices.
This repeated drivel with unsourced assessments about how many Samsung phone owner would or would not buy another phone is:
a) drivel, and unsupportable by actual facts
b) obscures (deliberately) the real question, which is "would you buy another Android phone" (to which the answer is obviously usually "yup") AND "would you buy a Samsung phone _if it turned out that it suited your needs at the time your bought the new phone_", to which, again, the answer is yes.
The facts are in the links. Not arguing iOS vs Android - arguing Samsung vs Apple.
Samsung's position is precarious as someone buying next time has to choose Android first then Samsung - so if that Guardian article is correct and 60% would consider Android and even if half went on to buy Samsung it's only retaining 30% whereas Apple retain over 80%.
Re: ah
> "more Apple fans than any of the others seem to post as an Anonymous Cowards. Why?"
Their bosses in Cupertino require that they comment on several dozen websites per hour if they want to collect a paycheck, so there's no time to register for all the sites. Much faster to comment as AC.
Anonymous astroturfing
Yeah, you gotta wonder about that, as you scroll past the dozens of ACs spouting shrill marketing-speak advocacy for Apple and Microsoft who inevitably comment on this sort of article. Now, we all know who the *Linux* evangelists are around here, and none of *them* are anonymous... ;-)
Re: Forced to Innovate? Good!
> "Samsung's position is precarious as someone buying next time has to choose Android first then Samsung."
Good! Make Samsung innovate to keep customers! No wonder Apple is so far behind with their mobile tech. By the way - did your phone get an SD card slot yet? You know - for upgrading the storage without having to buy a whole new phone and get on a whole new 2-year contract?
Re: ah
"The point is people are more brand loyal to Apple - Samsung is just another Android phone."
It's the "brand loyal" that makes people judge you.
"When it's due for an upgrade the user may as well buy a HTC, Asus, Motorola, Sony or one of many, many more."
Yep, it's called choice, a healthy market, it's what keeps prices to a minimum.
"So what are the chances of someone buying a Samsung Android phone today definitely buying another Samsung Android phone in 2 years time", Who cares? You're saying this is worse than sticking with Apple for the rest of your life?
</Unoriginal>
I think that the first person to post this should sue you for $1.05 B , unless you're actually the same sad guy trolling this around every forum on the Register.
The fact that Samsung is in global top 3 in Semiconductor, screens, memory, printers, smartphones, tablets, TVs, Blu-Ray players, ships, buildings (Burj Dubai / Khalifa AKA World's tallest building in case you did not know) might tell you that they're no-one's 'kin pawn.
Can you list the original improvements made in 2 years from iP4 through iP4S to iP5? Same look (well, moved to Android Form-Factor) Same connector######### (oops, my bad) Own Maps (Oh, I did say improvement, didn't I) and Siri (is that still in Beta and therefore technically not a feature?).
Other than that, it's all kind of incremental, and a galaxy away from innovation. That's why companies resort to the courts, and since the Judge basically said that in the light of all the prior art, she cannot agree with the juries argument that there was wilful copying. The whole thing will get tossed at appeal, if the USPTO does not review and reject all the patents first (2 down, 4 to go).
Let's see if iP6 has some clever multipic camera application or 360 panorama, or phones the contact on screen when you lift the handset to your ear, a screen as long as your thumb-reach, multiple user profiles, expandable memory and USB OTG or some other innovation.
"<i>Ask Galaxy owners if they would definitely buy a Samsung device next time</i>"
I'd like to try a Samsung, but out of my price range. I looked for the cheapest Android phone that could handle 720p video. I found on. A Sony Xperia U. I didn't want to buy another Sony as I was not thrilled at how in-your-face Facebook was on the Xperia Mini Pro, plus I didn't like some of the firmware stupidity (alarm won't ring if sound disabled) and that "you consent to blah blah" message every time you turn on GPS, not to mention an email client that was easy to confuse (would flag all messages as unread) and didn't have a select-all to make tidying the trash mailbox a flippin' nightmare.
Well... Lovely display, does HD, boots dead quick. Still on Android 2.3.something but is this the fault of Sony or Orange? It's an all-round nice phone. There is still Facebook integration but it doesn't go out of its way to get in the way. Stupid GPS message still there (maybe this is Android?) but the alarm now sounds iwhen the sound is disabled. Nicely too, soft and relaxing to help you wake. Email seems better, and you can select all now. The camera isn't bad given it's an imager stuck in a phone. It is surprisingly good at low-light/night photos where it will give a bright (but noisy) image. Which is better than the two other phones which will barely give any image at all. Minus points for the damn weird shutter button that almost enforces phone shake. The only downside is the hardwired 4Gb memory which seems a little cheap when I can get a 16Gb SD card for €12. But never mind, that and the strange glowing bar aside, I am quite impressed by this phone given the price of it. Especially the really nice display - did I mention that yet? ;-) It's a pleasure to lie in bed watching animé on those nights when I can't seem to get to sleep...
In case you hadn't guessed, I don't really have a brand loyalty so much as a platform loyalty. My next phone (in two years) may or may not be a Sony. It depends on what is available. It will be Android. I have a set of core apps, including the important apks on my computer so I can transfer them over and install them right away. Plus there is the familiarity aspect - I know Android.
So your headline might be better if it read "Ask Android owners if they would definitely buy an Android device next time".
Yes - I would.
Re: "<i>Ask Galaxy owners if they would definitely buy a Samsung device next time</i>"
But you and most people on here are the exception - proven by "I know Android". Most people don't know / care if it's Android - it's just a full screen phone to them.
Re: Ask Galaxy owners...
Except that Samsung is a major global component supplier. The LGs, the Asuses, the ZTEs, the Oppos, the HTCs, use Samsung's components. Losing Apple as a component customer is not that big a deal. Apple will just go to another component supplier and that supplier is probably using Samsung's components.
better comparison, ask an Android owner if they would buy Android again...
Unlike Apple, Android is not a locked down ecosystem, I can choose from many phones for my next phone and not worry about loosing apps Ive purchased etc...
Re: Brand loyalty
Re AC @ 2030
Good for you - not good for Samsung is it?
It depends.
It forces Samsung to keep trying to produce something worth getting, which is certainly good for the customer.
If Samsung drops the ball, the miracle of the market economy will punish it and give another supplier the opportunity.
The annoying thing about Apple is that it tries to avoid this and looks to lock people in. Once you are in the iOS ecosystem, when it comes to time for new hardware, if you dont like the Apple version, you dont have the same choice.
If it wasnt for the likes of Samsung putting pressure on Apple, and HTC etc putting pressure on Samsung, we would all be worse off, so your apparent campaign against Samsung is a bit strange.
Re: ah
Re AC @ 2021
S3 is a decent enough phone but nothing someone else could do not and probably will - cheaper.
Good. From the customers point of view that is great and we should applaud it.
From Samsung's POV it is also good because by the time they do, Samsung will have moved on and as long as enough people want the "good" sooner, they will be profitable.
The iPhone 3 was a decent enough phone, but nothing someone else couldnt do and did a lot cheaper.
Sadly the same can be said about the iPhone 5.
there is no loyalty to Samsung specifically - if anything it's to Google.
So? Why should people be loyal to any brand if it isnt delivering the goods people want? If Samsung continue to delivery a device that does what I want at a price I want to pay, I will buy it. When it stops, I will stop.
I am glad Samsung have used Android because that gives me the flexibility to move to other platforms if and when they are better.
Are you suggesting the "brand loyalty" to Apple is good because it encourages people to buy products that are not significantly better than the competition at the same price point?
If you really are, I am surprised.
If you arent, clarification would be nice. Ideally in one post at a time but it is up to you.
Re: "<i>Ask Galaxy owners if they would definitely buy a Samsung device next time</i>"
RE AC @ 2231
But you and most people on here are the exception - proven by "I know Android". Most people don't know / care if it's Android - it's just a full screen phone to them.
I disagree.
All the android device owners I know, know it is android. They know they have a google account and they know that they can use it on any other android device (some even know they can use it on Chromebooks as well).
@Wier
Why do you think that people buy (a) an iPhone or (b) an Android phone??? One is the trade name of a device, the other is an operating system. It is a logically ridiculous way of looking at it.
Would you buy an iOS phone or a Samsung next time, sir? An equally bizarre question.
PersonallyI think the Samsung kit is fine, so is the Apple kit. I don't think the OS has too much influence amongst the non-nerd, non-geek fraternity (read: 99% of the customers), this idea is just a method of creating endless crap copy for second rate journalists and analysts.
You say that like it's a good thing
People who buy an Apple are now stuck with Apple. If they switch they have to rebuy all their apps.
If you have a Samsung, you are not locked to Samsung, you can buy any Android and keep your apps. Or you can have a Samsung phone and an Asus tablet and still share apps.
Re: Forced to Innovate? Good!
Wow yes that really makes all the difference a SD card slot. I've had plenty of phones that had one and never got used. I tend to put on the stuff I want - 16-64Gb is not even my whole music library let alone anything else but it's all streamable via iTunes Match. Instead I just sync over what I actually listen to (incase I have no net connection) and certainly do not consider carrying a phone and a load of SD cards as a solution.
My media library is over 3Tb - how many Sd cards is that and how do you organise it / keep it up to date.
Apple do actually do the camera connection kit BTW - it's not internal but you can copy files onto the device.
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